If you’ve used Google Ads in the last few months you may have noticed the little setting you can toggle to use ‘optimized targeting’. Should you hit the button and turn it on? In this post I’m going show you the performance breakdown of our campaign using this setting! I also cover this topic in video on my YouTube Channel. What is Optimized Targeting? The optimized targeting basically allows Google to disregard your audience targeting setting and find people that are likely to achieve your set conversion event. This opens your advertising up to far

Read More

Flash back to the year 2012 when I recall hearing an ‘SEO guy’ pitch a small business owner. He made an analogy comparing SEO to investing in renting a home when you can buy it. Rather then paying Google money to be at the top and get clicks, you could invest in SEO and not pay ‘rent’. However SEO is a long term strategy, whilst paying Google ‘rent’ can have you at the top, reaping the benefits of high placement instantly. Still, playing the long game of SEO and getting to the top and ultimately

Read More