Are you reaching out to the right prospects? Are you effective in building relationships? Do you know that most sales teams suffer from low engagement rates because of the way they reach out to their prospects? That is where B2B Email Marketing comes into play. A simple yet powerful strategy designed to nurture prospect leads and turn them into customers.  An effective email marketing campaign can give you high-quality leads and more opportunities for sales conversations.  Many digital marketers agree that email is still the most effective channel for B2B marketing. It generates three times

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In the past year Google Ads rolled out their new performance max campaign type to advertiser accounts. As a big user and spender on Google ads for lead generation I decided to dip my toes into, and over the last 14 days I spent over $43,000 with the new campaign type. There’s the proof! This campaign was running for about 10 days before this screenshot, at which point I applied a target CPA. Read on and I’ll share my best practices from experience. Here’s a quick plug, if you have trouble getting quality leads from

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