August 2022 was ‘all-around’ a big month for my lead generation business. More specifically though, it was a really big month for one of my Facebook Ads campaigns…. it spent $109,000. That’s the largest ever one month spend in a single campaign… for a single offer. Here’s the proof. (Yes I have covered up the name of my conversion event.) Now I am going to share with you some of my lessons learned along the way! You Need A Defined & Valuable Conversion Event This may seem like marketing 101 but many of the business

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