Although some might say email marketing is 'exploited', there is no shortage of using email marketing to turn cold leads into paying customers.  I currently do it daily with email sequences in my own home services business and online business.   The success of email marketing starts with getting people on your list. Naturally, increasing your opt-in rate gets more people on your marketing list faster, and at a lower cost. Email marketers can increase their opt-in rates and get more subscribers by helping people or providing helpful content. They can also add more than

Read More

High-ticket services take a little more convincing to sell, and lifecycle emailing is a surefire and necessary way to get the ball rolling. Lifecycle emails influence and entice prospective and recurring customers and guide them on their journey with the high-ticket service you provide. You can successfully market your high-ticket service with well-planned lifecycle emails. To use lifecycle email marketing for high-ticket services, you should plan your email lifecycle by evaluating your service and dividing the customer journey into email stages. Once you have mapped out your high-ticket service email stages, you can tailor emails

Read More

So you hired a bunch of independent contractors for your business? And they all performed poorly and eventually flaked off. It happens. It happened to me. In 2016 I had my first dip into the foray of mass hiring independent contractors. They were to take measurements online for a roofing business using a tool like Google Maps. Right from the get go on day 1 I didn't even have a training plan for them, nor my own time scheduled to train them (facepalm). It was a recipe for disaster that I walked right into.  

Read More