How to Optimize Your Text-to-Image Ratio in Email Marketing

By: Corey Philip | Updated: November 10, 2022

Images are now a necessity to include in any email marketing campaign, and they can, in fact, bolster and improve CTAs generating more revenue for your business. But many questions need to be answered like how much text you should use and how you optimize the ratio of text and images. Let's discuss this.To optimize your text-to-image ratio, you will need to implement the 60/40 rule, where 60% of the email should constitute text and 40% images. Then, you will need to optimize images making them double the placeholder's size, use the correct file format,

Profit Sharing Plan vs. 401(k) for Small Business

By: Corey Philip | Updated: November 10, 2022

A pension plan is a must for any business, regardless of size. It’s the key to attracting and retaining workers, though there are different options out there you have to think about. So, what’s the difference between a profit-sharing plan and 401(k) for small businesses? Although both pension plans are similar, they have slight differences that will help put advantages and disadvantages in perspective, helping you choose the perfect plan for your small business. PROFIT SHARING PLAN A profit-sharing plan is a pension plan that allows employees to receive a piece of the company’s profits.

The Types of Profit Sharing Plans Small Businesses Owners Need to Know About

By: Corey Philip | Updated: November 10, 2022

Even though there are several types of profit-sharing plans for small businesses. They all provide an enduring legacy for loyal employees. Especially those who made a significant contribution to the success of your business.The three types of profit-sharing plans for small businesses include a pro-rata plan where employees receive identical amounts. An age-weighted plan that pays a higher percentage to those nearing retirement. A non-comparability plan with high and low percentage allocations for different groups.Establishing a profit-sharing plan for your small business is relatively straightforward. However, there are a few crucial factors to take into