Images are now a necessity to include in any email marketing campaign, and they can, in fact, bolster and improve CTAs generating more revenue for your business. But many questions need to be answered like how much text you should use and how you optimize the ratio of text and images. Let's discuss this.To optimize your text-to-image ratio, you will need to implement the 60/40 rule, where 60% of the email should constitute text and 40% images. Then, you will need to optimize images making them double the placeholder's size, use the correct file format,
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