In 2022, almost $20 out of every $100 spent by consumers globally was online. U.S. online retail as a percentage of total retail sales is 15%, with the top markets China at 45%, the U.K. at 36%, and South Korea at 30%.However, according to Forester, U.S. online sales will account for 30% of all retail sales by 2027, or $1.6 trillion out of $5.5 trillion in predicted retail sales. This trend means competition for online sales will only get fiercer. Managing inventory and marketing alone can be overwhelming for small businesses, and that's before adding in
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