In 2022, almost $20 out of every $100 spent by consumers globally was online. U.S. online retail as a percentage of total retail sales is 15%, with the top markets China at 45%, the U.K. at 36%, and South Korea at 30%.However, according to Forester, U.S. online sales will account for 30% of all retail sales by 2027, or $1.6 trillion out of $5.5 trillion in predicted retail sales. This trend means competition for online sales will only get fiercer. Managing inventory and marketing alone can be overwhelming for small businesses, and that's before adding in

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Whether you’re running a marketing campaign or plan on creating a landing page for your business, we’ve created a list of 10 Landing Page Do’s and Don’ts (with examples) to help make sure you create a highly optimized landing page that converts! Your landing page is just as important as your marketing campaign. A successful landing page can mean the difference between a potential sale and a lost customer. Make sure your landing page is optimized for conversion, and you'll see your sales numbers soar! Let's get started! 1. Do Clearly State the Benefits It

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The power of retail merchandising is evident in retail. Walk through any high-trafficked upmarket shopping street, and you'll see it on full display: beautifully curated window displays, festive decorations, discounts, and samples galore. Online merchandising has its own unique merchandising practices. For small brands, implementing these merchandising strategies doesn't necessarily mean you need the budget of a luxury e-commerce player. In this article, we'll go over Blue Bottle's success as a case study and offer 14 simple ecommerce merchandising strategies for small online brands to help you drive more sales. What is E-Commerce Merchandising: A

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