4 Cheap and Easy Ways to Stay Connected To Past Customers

by Corey Philip
November 26, 2017

Doing business is a constant hustle.

You have to build your business, market your services, find leads, convert them to customers, and then you have to do it all over again.

In the past, those leads that turned into customers would walk into your shop, buy your product or service, leave, and then you might never see them again unless they came back into your shop.

Today?

Everything can be tracked, everything can be measured, and you can stay in touch with just about anyone that you meet if you approach it in the right way.

Instead of forgetting about your customers and letting them get away, you should be finding ways to connect with them remind them about your company.

Here are my four favorite cheap and easy ways to stay in front of past customers.

  1. Facebook


    Facebook is an incredible tool for businesses.
    If you don’t already have a Facebook business page, sign up for one immediately. My favorite way to stay in front of my past customers on Facebook is to upload my customer list so that I can run ads straight to them.

    Facebook ads to your existing customers can cost just a couple dollars per day, far cheaper than nearly any other form of marketing. On top of it all, you’re delivering ads right to place that will get engagement and can be measured.. not tossed out in the trash.

    What kind of ads should you run? The kind that don’t seem like ads. That’s the trick. Use your content [link to post about content] and keep them engaged with general informative articles.

    While paid ads are great, general Facebook activity is also a great way to stay in front of people.

    When you work with a customer, it’s important that you find a way to get them to like your Facebook page. Once they’ve liked your page, they’ll start seeing all of your posts and updates.

    If you post a picture of a bathroom remodel that you just did for someone else, it may inspire them to have similar work done at their home.

    Also, don’t be afraid to share valuable content from other sources as well.

    It can be difficult to produce enough of your own content to post every day (or multiple times a day), and people appreciate having useful articles put in front of them no matter the source.

  2. Email Marketing


    Nearly everyone uses email.

    In fact, nearly 3 billion people in the world (around half of the entire world’s population) will be using email by 2020.

    That includes the developing world. Needless to say, it’s one of the easiest ways that you can stay in front of your previous customers. It’s also one of the best values for your money. You can get a Mail Chimp account for free!  On average, for every $1 that you spend on an email marketing campaign, you’ll realize an average return of $38.  That’s impressive. However, you don’t want to be spammy. Around 69% of email subscribers end up unsubscribing from lists due to receiving too many emails.

    So, what’s the right amount?

    Unfortunately, the answer isn’t clear-cut. Every industry is different, and what works for one company may not work for yours.  However, it’s helpful to know that around 61% of customers in this survey stated that they liked to receive a promotional email at least once per month.

  3. Send Out “Handwritten” Cards

    As the world becomes more and more digital, people tend to appreciate the little things even more. In this case, think about sending out “handwritten” thank you cards to your previous customers.

    There are plenty of companies out there that provide this service. You choose your stationery, type out your message, select a handwriting style, and then send your cards out to your mailing list.

    In my experience, “pay it forward” style cards are one of the most effective. You can thank your customer, and then provide them with some sort of coupon for a free service that they can then pass on to a friend or family member.

    For us, it could be something like fixing one panel on a screened-in porch.

    Fixing that one panel often leads to even more business.

  4. Send Out Surveys


    Whether it’s a formal survey that you send out or just a post on social media, asking your customer’s questions can be very valuable.

    For one, it makes your customers feel that their opinions are valuable and that you care about what they have to say.

    • For two, it keeps your company’s name in front of them.
    • Three, it can help you improve your service.
    • Just be prepared to hear the truth.

    There’s a number of awesome services out there that do just this, and then will re-direct the positive customers to a review site, and let the negative customers vent it out in private.

The Takeaway

When forming relationships with your customers, the most important thing that you can do is to make them feel like they are more than just a dollar sign.

If you’re sending out spammy emails and social media posts, nobody is going to want to stick around with your company.

People want to form real relationships with businesses that they can trust, and you have a lot of tools at hand to make them feel that way as long as you use them responsibly.

What do you think?

Let us know some of the cheap and easy ways that you stay in front of your past customers in the comments section below!

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

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