Marketers ruin everything. Email open rates in the 90’s were near 100%, now it’s about 21.33% across all industries. Reach on social media has decreased for businesses, as these platforms are incentivized to push businesses to their ad model, and keep users happy by showing less commercial content. Though this isn’t meant to dissuade you, that’s how things ebb and flow in marketing. Radio, billboard and television ads used to be a hot commodity until the era of the smartphone - now that’s where the attention (and $$$) lie. SMS marketing is the latest among
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