In 2022, almost $20 out of every $100 spent by consumers globally was online. U.S. online retail as a percentage of total retail sales is 15%, with the top markets China at 45%, the U.K. at 36%, and South Korea at 30%. However, according to Forester, U.S. online sales will account for 30% of all retail sales by 2027, or $1.6 trillion out of $5.5 trillion in predicted retail sales. This trend means competition for online sales will only get fiercer. Managing inventory and marketing alone can be overwhelming for small businesses, and that's before adding
The power of retail merchandising is evident in retail. Walk through any high-trafficked upmarket shopping street, and you'll see it on full display: beautifully curated window displays, festive decorations, discounts, and samples galore. Online merchandising has its own unique merchandising practices. For small brands, implementing these merchandising strategies doesn't necessarily mean you need the budget of a luxury e-commerce player. In this article, we'll go over Blue Bottle's success as a case study and offer 14 simple ecommerce merchandising strategies for small online brands to help you drive more sales. What is E-Commerce Merchandising: A
Scroll through any Tiktok or Instagram feed lately and chances are you’re going to run into a live-stream of a hustling entrepreneur hawking everything from wigs, to makeup, and even gems. Livestream e-commerce can seem chaotic and confusing at first, but the data is crystal clear: it drives sales.The data on livestream Ecommerce – Lessons from ChinaAccording to Emarketer, livestream e-commerce sales have already reached a $480 billion dollar market in China or about half the entire U.S. retail e-commerce market. Estimates show almost one third of Chinese internet users (a market larger than the
Content marketing is hard. Unlike traditional pay-per-click advertising, the returns on investments with organic content marketing aren’t easily calculated. It may even take 6-12 months before your brand’s organic content ranks on search engines, finds customers, and converts to direct sales of products and services. So why invest in content marketing at all? Content marketing is about creating awareness, relationships, and long-term value for your e-commerce brand. Take for example Semrush’s content blog. If you’ve ever searched for anything remotely digital marketing or SEO-related, chances are you’ve stumbled upon a piece of content from Semrush,
So you’ve taken beautiful product photos, sorted out shipping and inventory, figured out Shopify or Amazon, and are already making a few dozen sales a day. What’s next for your e-commerce brand?Whether you’re just starting out or are already generating hundreds of thousands of dollars in revenue a month from your online business, there are always new tools to discover as you scale.Below, we’ll go over some of our top 10 valuable e-commerce marketing tools to help you do everything from email marketing to keyword research, and customer service management.Let's get started.1. Marketing Analytics ─
If you've ever used Google or a similar search engine then you’ve contributed to Google’s search algorithm, which uses over 200 ranking factors to determine how webpages rank in Google’s search engine results page (SERP).Search Engine Optimization (SEO), at its core, is the process of optimizing these 200+ factors to ensure your page ranks higher. Higher rank means more organic traffic, which means more sales for your e-commerce business.Below, we’ll go over some of the e-commerce SEO best practices to get you more organic traffic. We’ll focus on Google, but the similar principles apply with
Comparing social media marketing to email marketing is like comparing cats to dogs. They both have their pros and cons, and some people have clear preferences for one over the other. However, if you had to compare the two, how do the metrics stack up? (hint: this is a trick question). Keep reading and we’ll answer this question as well as offer 5 strategies you can implement today to drive sales on your e-commerce email marketing campaigns. Email Marketing vs. Social Media Marketing According to Mailchimp’s analysis of billions of emails sent, the average open
According to Mailbird’s analysis of 91 million email inquiries, the average person gets about 96 emails a day, and reads only 63.4 of them. This means 35% of emails are left unread. On top of that, add in multiple work email accounts, and it’s no wonder that your average customer is feeling email fatigued. However, email isn’t dead. In fact, 99% of people check their emails daily, some as much as 20 times a day. What’s most likely happening is the average consumer is more weary and much savvier now to tuning out bland, corporate,
For consumers, chargebacks are often a last-ditch effort to recover money when a merchant fails to deliver a product, delivers a shoddy product, or entirely misrepresents a product. However, as many e-commerce merchants know all too well, there are a number of situations in which dishonest customers or customers who express buyer’s remorse will abuse a chargeback protection to bypass you, keep the product, and even hang onto the reversed charges.Chargebacks due to fraud or abuse can cost your company thousands of dollars in lost merchandise per claim, administrative fees, lost revenues, and countless hours
Email is the golden child of e-commerce marketing for many reasons.For one, it allows you to have direct access to your customers. This is unlike doing business on platforms such as Amazon or Instagram, where you have limited access to customer data. If an algorithm changes or the platform bans you, that could spell the end for your business.That’s why many e-commerce brands are increasingly diversifying their Amazon businesses and relying more on Shopify and email marketing. However, email marketing on Shopify isn’t just about protecting your business, it’s also about maximizing revenues.How Effective is
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