One Week Into New FB Lead Campaign

By: yogesh | Updated: February 24, 2018

I know there are some home service lurkers in here. I own a few home service companies, and love fb ads. I generally prefer to send them to my website to capture a lead by phone or contact form; but last sunday I decided to throw together a lead gen campaign on Facebook. I’m capturing service selection, name, address, email, phone AND property address. Quite a bit. So far the campaign is doing pretty well, with $17 conversion. That’s on projects upwards of $3,000. Often well above it. The ads pretty low quality. Just me

Need A Juicy Evergreen Service? Here’s Where to Get Some Ideas

By: yogesh | Updated: February 16, 2018

An ‘evergreen service’; something that many people want, need, and can afford even in tough times, is a key weapon in the service business arsenal. They can keep you busy in between larger projects. They can provide a ‘(small) loss leader’ that can be offered to acquire new customers. A bathroom remodeler could offer bathtub resurfacing. A window and door contractor could offer window cleaning. You get the point. I also suggest using an evergreen service in marketing campaigns due to the audience. How do you know what exactly is an evergreen service though? How

Tom Reber On Referral Programs: Nothing Made People Refer Us More

By: yogesh | Updated: January 25, 2018

I’ve often thought those referral programs where a past customer gets some type of reward like a cash kick back, or steak dinner were a waste of time and effort — sort of hokey. Personally, I never sign up for them. I’ve experimented with them in my home service business, and never had any noticeable success. If anything, they just create a mess, where some customers are annoyed that you’re asking them to participate, so they just don’t participate or avoid referring, and others are taking a “throw mud at the wall” approach in an

Best Blog Posts Of 2017 For Contractors & Service Business Owners

By: yogesh | Updated: January 4, 2018

I started publishing this blog in the summer of this year. I had a hunch there were many service business owners; plumbers, electricians, pressure washers, maintenances companies, roofers, and many other tradesmen out there looking for help growing and operating their business. Hell I’m one of them. I’ve found very few regularly updated and active resources for home service entrepreneurs online. While there is no shortage of information on how to operate you ‘work from home’ business, or ‘tech start-up’ little of that stuff applies in the trades. So I started this blog and this