Every marketer (beginners and veterans) needs to level up their SEO knowledge by the day. Keep in mind that your current SEO numbers won’t remain the same consistently. That’s just how SEO works. Not all hope is lost, however, as there are ways to stand out as long as you have a good SEO game plan.
Given that SEO is very dynamic, you will need to learn more than just on-page optimization– as you will need to dig deeper into content creation, analytics, CMS, and more. This will require a fair share of your effort and time. But if you’re time-strapped like I am, it might be time to tune into some great SEO podcasts to keep yourself in the loop.
I’ve compiled the best SEO podcasts you should listen to if you want to step up your SEO game and become one of the best search marketers ever!
Let's get started.
1. SEO 101
SEO 101 aims to teach beginners everything they need to learn about SEO, starting from square one. What I love about this podcast is that every helpful information they share isn’t overwhelming with so many technical details, making it beginner-friendly.
Hosts Ross Dunn and John Carcutt have been engaged in SEO for the last 25 years, so you can count on their SEO expertise. You’ll learn about the most recent updates and changes to the Google algorithm adjustment, given how the search engine is a key player in the search industry.
Great episodes to check out:
IPullRank's Rankable Podcast discusses hot topics in SEO and digital marketing featuring key figures in the community. It delves deeply into the technical aspects of SEO, particularly how they relate to businesses and e-commerce. The next-level depth of technical SEO subjects sets this podcast apart from the rest. So if you’re looking for advanced SEO resources, consider giving this one a listen.
Great episodes to check out:
This next podcast covers a wide variety of subjects that are of interest to many people in the search marketing community. I’m talking about link-building strategies, the latest updates, and even interviews with key figures in the SEO industry. If you want to learn something useful that you can apply at work to amaze your team, this podcast is for you.
Great episodes to check out:
Self-described as “a misfit entrepreneur”, host Kate Toon leverages a straightforward tone to delve into different business practices in simple terms. This podcast is best suited for e-commerce website owners, bloggers, and entrepreneurs. Meaning, people who aren’t experts in SEO yet.
What I like about this podcast is that it breaks down SEO into bite-sized chunks so beginners can learn from it and apply it to their own site/strategy. It also features interviews with several SEO experts, helping you advance with your know-how. If you’re new to the world of SEO, I believe each episode will help you strategize about the best chances of success by thinking outside the box.
Great episodes to check out:
If you’re looking to learn directly from some of the top minds in the SEO industry, the Voices Of Search podcast is a great resource to consider. Each episode features a particular SEO topic (along with a special guest), meaning you’ll learn a thing or two to apply in your marketing campaigns.
Aside from SEO, the podcast also covers content marketing strategies to help you improve your SEO ranking. Keep in mind that these two work together hand in hand sometimes. If you own a business, the tips and tricks included in this podcast will also help you take your business to the next level.
Great episodes to check out:
This next SEO podcast is another crowd favorite, and it’s not hard to figure out why! It’s just as entertaining as it is educational, especially when it comes to SEO topics. Hosts Gael Breton and Mike Webster are SEO authorities, so you know you’re in good hands. The delivery in each episode is also informal despite a gold mine of SEO know-how, making it easy and entertaining to listen to.
What I love about this podcast is its “how-to” style episodes, discussing detailed instructions to help marketers achieve concrete goals. Hosts also look into authoritative websites and feature them as case studies so you can see how they achieved SEO success.
Learn about techniques and strategies related to link building, content generation, SEO strategies, and even website flipping!
Great episodes to check out:
This next personal favorite weekly digital marketing podcast covers all the bases you need in digital marketing: from SEO to content marketing. It is an award-winning podcast that helps you stay in touch with the latest news and trends in the marketing space. Not to mention, it also features interviews with a few key figures in marketing.
Host Erin Sparks is not only knowledgeable but she’s also pretty amusing. With more than 400 episodes as of writing, listen to this podcast if you want to master the art of search marketing.
Great episodes to check out:
If you’re an SEO veteran, you’ve probably heard of Search Engine Journal. This is among the top content websites for everything SEO and PPC– and their marketing podcast called The Search Engine Journal Show (SEJS) is another great resource to consider. It is a great podcast to listen to if you want to keep up with the ever-evolving SEO industry. Some episodes also interview some of the best SEO specialists worldwide.
What to expect: A gold mine of SEO advice and practical strategies you can apply to your own campaigns. Also, you’ll be on top of the latest Google updates and algorithm changes. Aside from SEO, the SEJS podcast also features analytics, PPC, and social media optimization.
Great episodes to check out:
Another crowd-favorite podcast by many marketers I know is the Marketing School podcast, hosted by SEO superstars Neil Patel and Eric Siu. Each episode is composed of five to ten-minute podcasts, making it perfect for your short breaks or during your daily commute to work.
There’s also lighthearted, entertaining banter between the duo as they review the most important SEO updates in recent days... Striking a balance between being informative and entertaining!
Great episodes to check out:
If you want to get down to business and know the ins and outs of Google SEO, you need to start tuning in to the Search Off the Record Podcast. Listen to Google Webmasters Mueller, Splitt, and Illyes discussing Google search phrases, procedures, and techniques in-depth. That said, you’ll find all tips and tricks to be accurate and insightful.
You’ll also get to learn what it’s like to work at Google and gain insights into what’s currently happening in SEO. Trust me when I say these webmasters know exactly what they’re talking about, as they know SEO at the back of their hands. Webmasters can adjust their keyword and search strategies depending on Google’s latest updates. Along with the action-oriented guidance in every episode, what can go wrong?
Great episodes to check out:
So, did I miss a good SEO podcast? If that’s the case, please feel free to drop the link below so I can go ahead and give it a go.
Marketers can leverage SEO-centric (and digital marketing) podcasts to hone their expertise by the day. And with expert-backed strategies courtesy of the industry’s key figures– you’re well on your way towards Search success! (Related: 12 Best Content Marketing Podcasts: Step Up Your Content Game Today)