Whether you’re running a marketing campaign or plan on creating a landing page for your business, we’ve created a list of 10 Landing Page Do’s and Don’ts (with examples) to help make sure you create a highly optimized landing page
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Corey Philip
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Mike Nguyen
The power of retail merchandising is evident in retail. Walk through any high-trafficked upmarket shopping street, and you'll see it on full display: beautifully curated window displays, festive decorations, discounts, and samples galore. Online merchandising has its own unique merchandising
Corey Philip
The main difference between a thriving and a struggling HVAC field services business is its ability to provide excellent customer service. In addition, successful businesses implement best practices to streamline operations with fast and efficient automated workflows. Field service management
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By: Corey Philip | Updated: February 1, 2023
Sometimes it’s nice just to have an idea of what your business is worth… even if you don’t plan on selling it. Admittedly there is a nice feeling associated with seeing the equity value and saying “WOW, my business is worth $X (hopefully many more X’s). For that we have ‘rules of thumb’, which I am going to break down. #1 Your Business Is Worth a Multiple of Discretionary Earning. The valuation of small businesses that are established more than 5 years is heavily weighted on a multiple of their discretionary earnings. As a small
By: Corey Philip | Updated: February 1, 2023
Overseeing a sales team is a challenge for anyone, whether the sales manager is new to the business or well-seasoned. Many studies have proven that incentivizing someone equals results; after all, who doesn't want extra compensation for their hard work? There are a handful of compensation models that can align incentives to entice your sales manager to become a sales-handling machine.To successfully motivate your sales manager, you can incentivize them with compensation for meeting sales metrics and KPIs, reaching high profit margins, and their behaviors. You can also reward your sales manager with a cliff
By: Corey Philip | Updated: February 1, 2023
Let's face it, managing a small business and working long hours to pay the bills - on top of your team’s compensation is not for the faint-hearted! And ultimately, why should you take on that added burden if it can be automated with efficient compensation management software?The best compensation management software in 2023 is CaptivateIQ, Paycom, Namely, RUN Powered by ADP, SpriggHR, ChartHop, and Performance Pro. Including Zenefits, Workday HCM, and Lanteria HR. Most leading compensation management software applications provide a comprehensive HR solution.While choosing a world-class compensation management software tool may sound straightforward, that
By: Corey Philip | Updated: January 31, 2023
Have you ever found yourself locked in a cycle of stress, living from day to night to day again, buried under a seemingly never-ending list of tasks for your business? That stress cycle can wreak havoc on your body and well-being, but thankfully, you, as a business owner, can use sound frequency healing to manage stress relief.It's time to find out how.Sound frequency healing helps business owners achieve a state of balance. It can improve sleep, emotional regulation, nervous system regulation, thought focus, physical ailments, heart rate, blood pressure, and more. Entrepreneurs can run their
By: Corey Philip | Updated: January 31, 2023
Gone are the days when business relationships were solely face-to-face. Building valuable business relationships online is a new field leaving companies looking for ways to do this effectively. The solutions are simple yet complex. Simple in that there are many avenues to reach your customer but complex in understanding your customers’ needs and catering to them.There are 9 ways to build valuable business relationships online. Firstly, know your customer. Then, perfect your website, be present on social media, engage, create content, respond, deal with complaints, treat customers with respect, and reward and acknowledge customers.Finding the
By: Corey Philip | Updated: January 28, 2023
Over the last two decades, Amazon has become, by quite some distance, the largest e-commerce or online store globally. While most people directly associate Amazon with selling billions of dollars’ worth of physical products, few understand the enormous and profitable upside of selling various digital products on the global platform.The financial benefits will be significant if you can create and market a desirable digital product to sell on Amazon’s global e-commerce platform. On Amazon, digital products can be sold to a global audience the same day they are uploaded to the site, making the venture