Do you know what sets the best businesses apart? Their brand. That's how they convey their company to their customers, bonding with them to show value and sell better than they would otherwise. You can use their techniques too. So, what are the best storytelling techniques for small businesses?The best storytelling techniques for small businesses include studying the target demographic, going from zero to hero, and finishing strong. Picking the perfect words to tell the story is also a must. Small businesses need to create a narrative to bond with their clients.You don't need to

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Buying something, making improvements, and selling it for a profit is not new. Think about people who do this with cars or houses; you will realize many things can be flipped for profit. Websites are no exception.But how do you flip a website?To flip a website, first choose a market segment or niche to build a website or buy an underperforming website, create new content for the website and drive traffic to it through SEO and other website improvement techniques, set up affiliate advertising links, and then sell the website.While it may seem easy and

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Contrary to belief - you don’t have to be a marketing guru to create highly engaging and relatable conversational content. While there are a few “golden rules” and do’s and don'ts, writing gripping content that catapults your annual turnover is within the palm of your hands.Even though most people believe that writing conversational content is easy-peasy, that is sadly not the case, and it can go “pear-shaped” quickly. So, if you want to know the ins and outs of writing excellent content – read on!How to Write Awesome Conversational Copywriting If you have always been

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With more than 4 billion social media users across the globe, there's a tremendous opportunity for your business to reach massive growth and reach new audiences. So how do you build your brand awareness and put your name in front of potential new customers?Two words: Content Marketing.Marketers know the importance of content marketing by heart. It is through curating valuable online content to reach a specific audience and encourage positive customer action through enticing call-to-action buttons (CTA).And if you're aiming for long-term, sustainable brand growth, content marketing is NOT something you should sleep on!Now, who

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As a SAAS (Software-as-a-Service) business owner, you are likely always seeking growth opportunities. According to Buzzsprout, the number of podcast listeners grew by 29.5% between 2019 and 2022. In the United States, 120 million people now listen to podcasts, and this number is expected to rise to 160 million by 2023. These statistics offer various opportunities and benefits for SAAS businesses.Podcasting can benefit SAAS businesses by helping them promote their services to a more specific target market, leading to increased website traffic and higher conversion rates. Other benefits include building brand awareness and trust, as

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In 2022, almost $20 out of every $100 spent by consumers globally was online. U.S. online retail as a percentage of total retail sales is 15%, with the top markets China at 45%, the U.K. at 36%, and South Korea at 30%.However, according to Forester, U.S. online sales will account for 30% of all retail sales by 2027, or $1.6 trillion out of $5.5 trillion in predicted retail sales. This trend means competition for online sales will only get fiercer. Managing inventory and marketing alone can be overwhelming for small businesses, and that's before adding in

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Email marketing is still effective and might be the greatest way to expand your company. Social networking, search engine optimization, etc., are all beaten by email marketing as the most efficient marketing medium. Because of this, creating an effective email marketing strategy is more crucial than ever.With this in mind, let’s see the difference between the single and double opt-in for email marketing:SINGLE OPT-INA single opt-in is when an individual adds their email address to an opt-in form. This leads to that person being automatically subscribed to the sender's list, and they will instantly start

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IP warming is essential for preparing to improve open email rates. Before exercising, you should warm up; the same goes for sending a large volume of emails! It would help if you made your IP trustworthy to ISPs (Internet Service Providers) to maximize your email deliveries so more recipients can open them.A business should gradually increase the number of emails they send daily to warm up their IP address, as more sent-out emails increase email open rates. Additionally, they need to validate the quality of their email list to ensure maximum engagement.Basically, a good warm

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Websites contain optional forms that users must fill out. Users may purposely submit incorrect email addresses during this fill-out process or mistakenly. This is where email validation comes in. A software called email validation looks for potential spam and email address inconsistencies before they tarnish your domain reputation.So how can you use email address validation to step up your email marketing?Email address validation helps improve the email marketing game by improving conversion, bounce, and click-through rates. It also helps keep and boost a sender's reputation. Not only that, but the sender's email list is clean

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Images are now a necessity to include in any email marketing campaign, and they can, in fact, bolster and improve CTAs generating more revenue for your business. But many questions need to be answered like how much text you should use and how you optimize the ratio of text and images. Let's discuss this.To optimize your text-to-image ratio, you will need to implement the 60/40 rule, where 60% of the email should constitute text and 40% images. Then, you will need to optimize images making them double the placeholder's size, use the correct file format,

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