Do you know what sets the best businesses apart? Their brand. That's how they convey their company to their customers, bonding with them to show value and sell better than they would otherwise. You can use their techniques too. So, what are the best storytelling techniques for small businesses?The best storytelling techniques for small businesses include studying the target demographic, going from zero to hero, and finishing strong. Picking the perfect words to tell the story is also a must. Small businesses need to create a narrative to bond with their clients.You don't need to

Contrary to belief - you don’t have to be a marketing guru to create highly engaging and relatable conversational content. While there are a few “golden rules” and do’s and don'ts, writing gripping content that catapults your annual turnover is within the palm of your hands.Even though most people believe that writing conversational content is easy-peasy, that is sadly not the case, and it can go “pear-shaped” quickly. So, if you want to know the ins and outs of writing excellent content – read on!How to Write Awesome Conversational Copywriting If you have always been

With more than 4 billion social media users across the globe, there's a tremendous opportunity for your business to reach massive growth and reach new audiences. So how do you build your brand awareness and put your name in front of potential new customers?Two words: Content Marketing.Marketers know the importance of content marketing by heart. It is through curating valuable online content to reach a specific audience and encourage positive customer action through enticing call-to-action buttons (CTA).And if you're aiming for long-term, sustainable brand growth, content marketing is NOT something you should sleep on!Now, who

As a SAAS (Software-as-a-Service) business owner, you are likely always seeking growth opportunities. According to Buzzsprout, the number of podcast listeners grew by 29.5% between 2019 and 2022. In the United States, 120 million people now listen to podcasts, and this number is expected to rise to 160 million by 2023. These statistics offer various opportunities and benefits for SAAS businesses.Podcasting can benefit SAAS businesses by helping them promote their services to a more specific target market, leading to increased website traffic and higher conversion rates. Other benefits include building brand awareness and trust, as

In 2022, almost $20 out of every $100 spent by consumers globally was online. U.S. online retail as a percentage of total retail sales is 15%, with the top markets China at 45%, the U.K. at 36%, and South Korea at 30%.However, according to Forester, U.S. online sales will account for 30% of all retail sales by 2027, or $1.6 trillion out of $5.5 trillion in predicted retail sales. This trend means competition for online sales will only get fiercer. Managing inventory and marketing alone can be overwhelming for small businesses, and that's before adding in