Frustrated with 'bad' leads? The problem is NOT your lead source. The reality is 95%+ are bad leads. Even with the best marketing resources and my in-house team,  my sales team classifies less than 5% of our leads as 'good'.  To them a good lead is someone that is know what they want, is ready to buy soon, and values our reputation.   In this video I cover our method to nurturing these leads. IT IS VITAL TO HAVE THESE SYSTEMS IN PLACE BEFORE FOCUSING ON LEAD GENERATION. More info on the other frameworks and

The heating, ventilation, and air conditioning (HVAC) industry in the US was estimated to have a 5 percent growth this 2019. And globally, the market is “projected to reach about 208.6 billion USD by 2024.” The consumers’ need for this service is increasing by day, and the demand for HVAC equipment is rising.Still, for those in this industry, those who will get the most out of this abundance are those that put a little more effort into their marketing strategies. Here are 5 marketing secrets HVAC companies ought to implement now to get the gains

Content marketing is one of the most cost-effective ways for any business to grow their market share, build a relationship with their audience, and turn leads into high paying customers.  In the first half of 2019 this 3 step content marketing system increased my repeat customer rate by 231.43%.Note: content marketing is no long about leads; we'll get into that down the post.For a service contractor business, having a good content marketing strategy is leverage against competitors. The wide reach that you can achieve online is far greater than any traditional strategies you’d probably been

This framework will take you from treading water on Facebook, to having a clear understanding of where you need to be focusing your efforts for maximum ROI. Just mention 'Facebook' in any contractor group and you'll get varying responses like these. "Facebook doesn't work for contractors" "I post daily and get nothing" "I'm laughing to the bank with it" "WTF do I post about my business" Some are having success radical success with it while others waster treading water and get nowhere.  So what's the deal?  A lack of a clear strategy, and action behind

If there’s a place where you can organically find and communicate with your audience, it’s on social media. Facebook, for instance, is a common platform with 2.8 billion users as of March 2019.But social media is a place where contractors seem to just spin in the sand and get no traction.At the simplest level, all contractors should think of using social media to pass a 'background check'.  No matter where a lead comes from, whether they just found you in a lead marketplace like Homeadvisor, or came to you by referral, nearly all of them

Your marketing depends on photos! Nothing loses trust like a website full of stock photos, and nothing earns trust faster then getting the types of photos I cover in this framework in front of your customers.In this framework I cover a few types of simple photos that work excellent for authentic, and compelling marketing content, along with my tips for getting your guys to take them.This framework is one of 30+ frameworks within The Market Domination Method.