18 Landing Page Optimization Best Practices from 6 Experts to Boost Conversions

By: Corey Philip | Updated: January 1, 2023

Did you know that the typical website visitor only spends no more than three minutes on a site?As such, optimizing your landing pages is more important than ever today as they are too critical in determining the success of your lead generation efforts. They are an excellent way to boost traffic, improve SEO, and build your online brand reputation.In contrast to standard web pages, landing pages are intended to focus only on one specific response (Call to Action) from their visitors. Because of this, landing pages are the most effective tool for boosting the ROI

ClickCease Wouldn’t Solve My Problem With Google Ads Click Fraud

By: Corey Philip | Updated: September 1, 2022

If you've ran Google ads, you know that fake clicks can be a costly problem. Sometimes it is as simple a competitor up the road clicking your ad to be a thorn in your ass. Other times it can be a highly automated operation systematically kicking your ass. According to Clickcease, click fraud was 14.08% of clicks from paid search campaigns and amounted to $42 Billion in 2021. As a marketer that drives conversions from paid advertisement sources, minimizing click fraud is in my best interest. My Click Fraud Problems with Google Ads As a

Optimized Targeting in Google Ads: Should You Use It? ($12,000 Spent)

By: Corey Philip | Updated: August 24, 2022

If you’ve used Google Ads in the last few months you may have noticed the little setting you can toggle to use ‘optimized targeting’. Should you hit the button and turn it on? In this post I’m going show you the performance breakdown of our campaign using this setting! I also cover this topic in video on my YouTube Channel. What is Optimized Targeting? The optimized targeting basically allows Google to disregard your audience targeting setting and find people that are likely to achieve your set conversion event. This opens your advertising up to far

Top 6 Email Marketing Hacks That Will Boost Conversions & Engagement

By: Corey Philip | Updated: August 23, 2022

Jumping to conclusions like “Email marketing is dead” or “Email marketing is no longer effective” is common nowadays. If you are the owner of an eCommerce store and have similar thoughts, you need to stop. It’s normal to think, “how can implementing a few eCommerce email marketing tips increase your sales?”. But, the truth is: You can practically increase your store revenue by employing a few straightforward yet powerful email marketing strategies! Top e-commerce businesses have been utilizing a number of e-commerce email marketing hacks to skyrocket their conversions. And you can, too! So, if

How To Be Prosperous With Google Adwords For Roofing

By: Corey Philip | Updated: June 8, 2022

Let’s start with some context…. I’m a contractor in Florida. Over the last 11 years I have started, invested in, and sold a few contracting businesses. I currently own an epoxy flooring business and have equity in a few HVAC/plumbing businesses. I’ve never owned a roofing business, but the first business I started and the largest business I sold was very incidental to roofing. We did Gutters, soffit & Fascia, exterior painting, and pavers. I’ve grown these businesses largely through paid digital marketing. For the purpose of this post I will be speaking specifically in

The #1 Google Ads Sitelink Extension Best Practice – Don’t Let Google Waste Your Budget

By: Corey Philip | Updated: May 31, 2022

If you're here you've certainly ran across the Google Ads Sitelink Extensions. You really can't miss them. Google really pushes everyone to set up Sitelink Exentsions whenever they set up a new campaign. Why might that be? In my inexperience it is because Google bills most users for clicks, and they get clicks, which Google can bill you for... but because most people use them incorrectly they bring no value to use as the advertiser. Basically they are a slot machine lever that Google Allows you to pull. Following my best practice will prevent that.

Target CPA Vs Maximize Conversions: Which One Should You Use?

By: Corey Philip | Updated: May 31, 2022

A lightyear ago in the world of technology, 2016 to be precise, Google rolled out Smart Bidding to ads platform. Smart Bidding enabled an advertising to set a conversion event within the ads platform and let Google get to work finding users that would achieve the conversion event. In the 6 years since then, Smart Bidding has became more powerful. Initially Max Conversions and Target CPA were two separate bid strategies. Today however, they are semi-combined, where as you set a campaign up for max conversions and then have the option to set a Target

[$73,374 Test] Facebook Lead Ads vs Conversion Ad; What Converts Better?

By: Corey Philip | Updated: January 14, 2021

So you want to get leads from Facebook Ads at as low of a cost as possible? I know a thing or two about that! There's really two approaches you can take to generating leads from Facebook ads. About a year ago, I wasn't sure which method was better, so I set out on a test. I've now spent $73,374.17. All things relative, that $73,374.17 has brought in millions in revenue for my business. On this page you'll see my ads, my landing page, and the screenshot from my ads manager account. Let's break it

7 Website Design Elements that Affect Conversions (and Tips for Improving It)

By: Corey Philip | Updated: February 6, 2020

Whenever a person visits a website, the first thing they will see is its interface. In the case of a conversion-focused website, this first impression is the “make or break” point to get a visitor’s attention and “convert” them from a visitor, then a lead, and lastly a customer. Marketing promotions and offers definitely can enhance the chances of catching the interest of somebody visiting your site. But were you aware that your website design plays a huge role when people decide to stay or navigate away? Your website’s appearance is similar to how you

3 Ways Local Businesses Can Benefit from Call Tracking Software

By: Corey Philip | Updated: March 2, 2018

Many local businesses rely on the power of the phone call to entertain inquiries, convert leads, and build customer loyalty. It’s tech that’s been around for over a hundred years, and as you can imagine, it’s received a handful of upgrades since it was introduced. Now, few additions to the telephone are as important to modern businesses than call tracking: software that lets establishments record calls, collect data about them, and categorize them as needed. Most call tracking providers generate unique phone numbers that redirect callers to a specified line, and marketers can assign these