Marketers have used the terms sales funnel and marketing funnel to describe a simple phenomenon: taking the customer to the next logical purchase step. Many people leave the process, shaping the audience volume like an inverse pyramid with a few at the bottom and plenty at the top. This contrast is best described as the lower and upper funnel, respectively. The main difference between the upper and lower funnel is that the upper funnel is the stage of the sales process where people become aware of your brand, while the lower funnel is where they

True or false… Google processes over 3.5 billion searches every day? It’s true.  Here’s the source! Many of those searchers have buyer intent or are seeking information that will be used in a purchase decision. Getting in front of potential consumers when they are engaged and actively seeking out products / services (or information related to it), is an incredibly powerful marketing method.  That’s why I spend an incredible amount of money on SEM… just last month I spent over $31,000 on Google Search Ads for one of my campaigns.  Data from my own home

Web form lead generation often comes with the problem of ‘intent’ or the lack of. Many platforms and browser extensions auto fill form fields making easier for users to complete the lead form without much consideration. This can leave sales teams, or the end lead handler with a frustrating high volume of leads that have varying quality and little insight into the actual value of each individual lead. Fortunately where there’s challenge, there is opportunity. One of my big areas of focus in my career has been improving lead quality, both as a lead buyer