6 Expert Level Demand Generation Best Practices

By: Corey Philip | Updated: October 21, 2022

Product-market fit is the biggest reason most businesses fail. Their products and services do not fit the market around them. In the online world, one can sell products and services to anyone. So product-market fit has become less relevant, and finding your market has become more critical.In this article, you will discover how you can generate more demand using each one of these strategies and tactics. Since it is easy to forget some of these highly nuanced tips, make sure to bookmark this post before we get started.1. Get Comfortable with Disowning the Irrelevant PeopleWhen

Upper Funnel vs. Lower Funnel: 4 Key Differences on How You Should Market to Each

By: Corey Philip | Updated: October 18, 2022

Marketers have used the terms sales funnel and marketing funnel to describe a simple phenomenon: taking the customer to the next logical purchase step. Many people leave the process, shaping the audience volume like an inverse pyramid with a few at the bottom and plenty at the top. This contrast is best described as the lower and upper funnel, respectively. The main difference between the upper and lower funnel is that the upper funnel is the stage of the sales process where people become aware of your brand, while the lower funnel is where they

9 Search Engine Marketing (SEM) Best Practices That Will Boost Your ROAS

By: Corey Philip | Updated: September 22, 2022

True or false… Google processes over 3.5 billion searches every day? It’s true. Here’s the source! Many of those searchers have buyer intent or are seeking information that will be used in a purchase decision. Getting in front of potential consumers when they are engaged and actively seeking out products / services (or information related to it), is an incredibly powerful marketing method. That’s why I spend an incredible amount of money on SEM… just last month I spent over $31,000 on Google Search Ads for one of my campaigns. Data from my own home

ClickCease Wouldn’t Solve My Problem With Google Ads Click Fraud

By: Corey Philip | Updated: September 1, 2022

If you've ran Google ads, you know that fake clicks can be a costly problem. Sometimes it is as simple a competitor up the road clicking your ad to be a thorn in your ass. Other times it can be a highly automated operation systematically kicking your ass. According to Clickcease, click fraud was 14.08% of clicks from paid search campaigns and amounted to $42 Billion in 2021. As a marketer that drives conversions from paid advertisement sources, minimizing click fraud is in my best interest. My Click

$43,089 Spent On Google Performance Max: Here Are My 8 Best Practices

By: Corey Philip | Updated: August 27, 2022

In the past year Google Ads rolled out their new performance max campaign type to advertiser accounts. As a big user and spender on Google ads for lead generation I decided to dip my toes into, and over the last 14 days I spent over $43,000 with the new campaign type. There’s the proof! This campaign was running for about 10 days before this screenshot, at which point I applied a target CPA. Read on and I’ll share my best practices from experience. Here’s a quick plug, if you have trouble getting quality leads from

Optimized Targeting in Google Ads: Should You Use It? ($12,000 Spent)

By: Corey Philip | Updated: August 24, 2022

If you’ve used Google Ads in the last few months you may have noticed the little setting you can toggle to use ‘optimized targeting’. Should you hit the button and turn it on? In this post I’m going show you the performance breakdown of our campaign using this setting! I also cover this topic in video on my YouTube Channel. What is Optimized Targeting? The optimized targeting basically allows Google to disregard your audience targeting setting and find people that are likely to achieve your set conversion event. This opens your advertising up to far

Improve Lead Quality With These 7 Questions You Can Add To Your Web Forms

By: Corey Philip | Updated: August 23, 2022

Web form lead generation often comes with the problem of ‘intent’ or the lack of. Many platforms and browser extensions auto fill form fields making easier for users to complete the lead form without much consideration. This can leave sales teams, or the end lead handler with a frustrating high volume of leads that have varying quality and little insight into the actual value of each individual lead. Fortunately where there’s challenge, there is opportunity. One of my big areas of focus in my career has been improving lead quality, both as a lead buyer

5 Types of Lead Generation and Their Most Applicable Use Case

By: Corey Philip | Updated: June 22, 2022

Generating leads for your business isn't easy. But it's the bedrock of any successful sales team. Ultimately, the more approaches you're willing to try, the more likely you are to see an improvement in your closing figures. Therefore, in this article, we explain what lead generation is and why it's important before introducing you to five approaches you need to try. Why is Lead Generation Important? Lead generation is crucial because it helps you convert visitors to your business into sales. It's the process of attracting prospects to your business and increasing their interest in

Four Methods of Lead Enrichment to Give Your Sales Team an Edge (+ Benefits)

By: Corey Philip | Updated: June 22, 2022

If you work in the world of sales, the chances are that you’ve heard the term ‘lead enrichment.’ After all, it’s a crucial aspect of any business, as it provides your sales team with accurate information they can use to their advantage. So, to help you approach lead enrichment in the right way, we introduce the concept in detail, suggest some simple methods you can implement, and run through the undeniable benefits of this approach. By the end of this piece, you will have all the information you need to conduct lead enrichment within your

How To Be Prosperous With Google Adwords For Roofing

By: Corey Philip | Updated: June 8, 2022

Let’s start with some context…. I’m a contractor in Florida. Over the last 11 years I have started, invested in, and sold a few contracting businesses. I currently own an epoxy flooring business and have equity in a few HVAC/plumbing businesses. I’ve never owned a roofing business, but the first business I started and the largest business I sold was very incidental to roofing. We did Gutters, soffit & Fascia, exterior painting, and pavers. I’ve grown these businesses largely through paid digital marketing. For the purpose of this post I will be speaking specifically in