The five levels of customer awareness were first outlined by Eugene Schwartz in his seminal work “Breakthrough Advertising.” Schwartz effectively outlined a journey that customers take when discovering a brand and product for the first time, highlighting the following stages:1Unaware2Problem aware3Solution aware4Product aware5Most awareFor content marketers and businesses alike, appreciating the five levels of customer awareness is crucial, as it enables you to develop the necessary content to encourage an individual to commit to a purchase. In other words, understanding each of the five levels will inform your entire content strategy.Content Creation for the Five

In a digital age where advertising often feels repetitive, guerrilla marketing is one way to truly captivate your audience. But what exactly is guerrilla marketing, and how can you use it to your advantage?Below, we introduce the term and its origins before suggesting some techniques to try for your brand. We round things off by showcasing six of the most high-profile examples of guerrilla marketing that we hope you can take some inspiration from.What is Guerrilla Marketing?Guerrilla marketing is all about evoking shock or wonder in your potential customers. It’s daring and surprising, and it