Whether you’re running a marketing campaign or plan on creating a landing page for your business, we’ve created a list of 10 Landing Page Do’s and Don’ts (with examples) to help make sure you create a highly optimized landing page that converts! Your landing page is just as important as your marketing campaign. A successful landing page can mean the difference between a potential sale and a lost customer. Make sure your landing page is optimized for conversion, and you'll see your sales numbers soar! Let's get started! 1. Do Clearly State the Benefits It