In the dynamic world of digital marketing and search engine optimization (SEO), there’s a quiet hero working diligently behind the scenes. It often goes unnoticed, overshadowed by the buzz of content creation and link-building strategies. This unsung hero is known as technical SEO, and its importance cannot be overstated with an estimate 117% ROI. Technical SEO is important because it lays the groundwork for your website’s success. Imagine your website as a treasure trove of information in a vast digital landscape. While your content represents the valuable artifacts within, technical SEO serves as the map,

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In the ever-evolving landscape of digital marketing, one question that often arises is  "How can I get more organic SEO traffic from Google?" The most direct way is blogging, to cover topics that internet users are actively searching form.  A study by hubspot show that business blogging leads to 55% more website visitors.  And in my own businesses, while I don't quantify the direct impact, I've seen enough traffic growth from blogging to make it a top marketing priority.  The bottom line is... When done properly blogging primarily helps your SEO by creating more content

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2 and a half years ago, back in February of 2021, a case study (more like white paper) was published on the topic of semantic SEO.  Until then the concept hadn’t really been covered. The author did a great job explaining the details of his theory on the concept which resulted in massive traffic growth for 2 websites which he publicly shared the names of.   The SEO guru was community was a abuzz (and still is) about the concept of SEO.  Matt Diggity, a well known SEO ‘expert’ praised the research and reffered to the

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If you build it, they will come. Except to a website. ‘Award winning’ websites are built every day, often times by an enthusatic entrepreneur, who often learns this exception the hard and disappointing way. If that’s you, whether you’re an entrepreneur or blogger, let’s get into practical reasons why your site isn’t getting traffic! This all comes from my 15 years of experience in the ‘online business’ world, and also using digital marketing to propel to growth of my offline home service businesses. For the purpose of this article we’re going to assume that you

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Flash back to the year 2011 when I recall hearing an ‘SEO guy’ pitch a small business owner. He made an analogy comparing SEO to investing in renting a home when you can buy it. Rather then paying Google money to be at the top and get clicks, you could invest in SEO and not pay ‘rent’. That’s sounds peachy. But the reality is, SEO is more like building a home that may never actually get completed, and can be taken away from you at any time, without notice. At least when you pay rent

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If you’re a website owner or operator, you’ve likely heard about Googlebot, the digital spider that crawls the internet to index websites. Understanding how frequently Googlebot visits your website is a crucial piece of knowledge for anyone looking to enhance their online presence. In this article, I’ll share my insight into mysteries of Googlebot’s crawling behavior with a look at my own websites and provide insights into optimizing your site’s crawl frequency.Key Takeaways On Googling Crawling Of Websites;Surprisingly The Googlebot will crawl even small or new sites at least once a day (data).It is important

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I have been very successful and made a lot of profit with publishing content on websites et al blogging.  BUT here’s the catch, I’ve never had any major success with operating a content website. So wherein lies the difference? Blogging For A Business. All of my success with blogging has came from blogging for a business.  In other words, I have a business with a product and content publishing on a blog is a marketing channel.  I’ve done well with this for an ecommerce business from 2008 – 2011 and with home service businesses since

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With more than 4 billion social media users across the globe, there's a tremendous opportunity for your business to reach massive growth and reach new audiences. So how do you build your brand awareness and put your name in front of potential new customers? Two words: Content Marketing. Marketers know the importance of content marketing by heart. It is through curating valuable online content to reach a specific audience and encourage positive customer action through enticing call-to-action buttons (CTA). And if you're aiming for long-term, sustainable brand growth, content marketing is NOT something you should

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In 2022, almost $20 out of every $100 spent by consumers globally was online. U.S. online retail as a percentage of total retail sales is 15%, with the top markets China at 45%, the U.K. at 36%, and South Korea at 30%. However, according to Forester, U.S. online sales will account for 30% of all retail sales by 2027, or $1.6 trillion out of $5.5 trillion in predicted retail sales. This trend means competition for online sales will only get fiercer. Managing inventory and marketing alone can be overwhelming for small businesses, and that's before adding

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Whether you’re running a marketing campaign or plan on creating a landing page for your business, we’ve created a list of 10 Landing Page Do’s and Don’ts (with examples) to help make sure you create a highly optimized landing page that converts! Your landing page is just as important as your marketing campaign. A successful landing page can mean the difference between a potential sale and a lost customer. Make sure your landing page is optimized for conversion, and you'll see your sales numbers soar! Let's get started! 1. Do Clearly State the Benefits It

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