In the marketing world, cannibalization is a term used when one product or service created by the same company takes sales from another. In this article, we will be discussing market cannibalization and how it can sometimes lead to success for businesses. While you might think that cannibalizing your own business sounds counterproductive, in some cases it is actually necessary to sustain growth in other areas. Market Cannibalization Explained For example, a business that sells video games might create another gaming system and start selling it alongside their current product. While this will take away from

Read More