Hostgator Vs A2 Hosting Vs Cloudways (Live Site, Speed Test)

By: Corey Philip | Updated: September 26, 2022

Jump to my video speed test of Hostgator, A2 Hosting & Cloudways with my website.Site speed matters.  Whether it's for SEO or conversions, having a fast site is ultimately rewarded.  This is expected to be an even bigger factor in organic rankings as Google rolls out their core web vitals update in 2021.It recently hit me that my Wordpress websites were too fucking slow, when I was analyzing search results for a particular high volume query.  My website continually ranks on page 2... despite having superior content and backlinks.  The only advantage all the 'page

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Scaling Facebook Ads: 6 Lessons Learned From A Campaign That Spent $74,574.11 Last Month

By: Corey Philip | Updated: September 7, 2022

August 2022 was ‘all-around’ a big month for my lead generation business. More specifically though, it was a really big month for one of my Facebook Ads campaigns…. it spent $109,000. That’s the largest ever one month spend in a single campaign… for a single offer. Here’s the proof. (Yes I have covered up the name of my conversion event.) Now I am going to share with you some of my lessons learned along the way! You Need A Defined & Valuable Conversion Event This may seem like marketing 101 but many of the business

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Market Cannibalization: When Diversity Is The Boost Your Business Needs

By: Corey Philip | Updated: October 28, 2021

In the marketing world, cannibalization is a term used when one product or service created by the same company takes sales from another. In this article, we will be discussing market cannibalization and how it can sometimes lead to success for businesses. While you might think that cannibalizing your own business sounds counterproductive, in some cases it is actually necessary to sustain growth in other areas. Market Cannibalization Explained For example, a business that sells video games might create another gaming system and start selling it alongside their current product. While this will take away from

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[$73,374 Test] Facebook Lead Ads vs Conversion Ad; What Converts Better?

By: Corey Philip | Updated: January 14, 2021

So you want to get leads from Facebook Ads at as low of a cost as possible? I know a thing or two about that! There's really two approaches you can take to generating leads from Facebook ads. About a year ago, I wasn't sure which method was better, so I set out on a test.  I've now spent $73,374.17. All things relative, that $73,374.17 has brought in millions in revenue for my business. On this page you'll see my ads, my landing page, and the screenshot from my ads manager account. Let's break it

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[$2,223 Test] Facebook Ads Learning Phase: How Much Better Will An Adset Perform If It Completes ‘Learning?’

By: Corey Philip | Updated: November 12, 2020

If you've jumped into ads manager and cranked up a Facebook Ads campaign, you've certainly noticed the 'delivery' column which gives you insight into whether your adset has completed the 'learning phase' or not. Marketers disagree on how much impact completing the learning phase has on result... if any. I want to know! The Learning Phase & Theory In theory the learning phase is supposed to be the period in time when Facebook's machine learning algorithm is 'learning' to optimize for your chosen optimization event.  After completing learning you should (according to Facebook's info) see

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Will Using Location Data From Google Trends Improve The Results of Facebook Ad Campaign? [$500 Test]

By: Corey Philip | Updated: October 21, 2020

It’s always best to go where the money is. I figured I’d apply that logic to my Facebook Ads. Rather then targeting the entire country, which my adspend budget is far too small to exploit, I look to Google Trends to find the most active markets and target those areas with Facebook ads. Does it generate better results as the audience would have a higher density of in-market searcher? I put my $$$ to the test. If you want more insights, and tests from me, I suggest joining my new Facebook Group: No Bullshit Marketing.

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Did Facebook Targeting Expansion Get More Conversions? ($565 Spent Testing)

By: Corey Philip | Updated: October 3, 2020

I WANT MORE CONVERSIONS FROM MY FB ADS!!!! I’m always searching for a way to get them. Then I realized there was one setting I haven’t played around with yet. The Targetting expansion setting in the adset level… So I had to set up a test, sink in some of my own money, and see for myself! Here I explain, what it is, how the test was set-up and my results. Let’s go! What Is The Targeting Expansion The ‘targeting expansion’ toggle lives in the adset setting of Facebook Ads manager. The text next to

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