7 A/B Testing Best Practices to Gather Valuable Conversion Data

By: Corey Philip | Updated: November 6, 2022

A/B testing refers to running two ads on the same budget and the same settings except changing one thing to see which aspect works better. It is also called split testing because you split your campaign into two ads to see which performs better. In this article, we will dive deeper into each of these practices covering their value and the nuances of implementing them in your campaign. By the end of this post, you'll have a solid foundation to start split-testing your ad campaigns. 1. Be Patient for the Duration of the Test Split

[$73,374 Test] Facebook Lead Ads vs Conversion Ad; What Converts Better?

By: Corey Philip | Updated: January 14, 2021

So you want to get leads from Facebook Ads at as low of a cost as possible? I know a thing or two about that! There's really two approaches you can take to generating leads from Facebook ads. About a year ago, I wasn't sure which method was better, so I set out on a test. I've now spent $73,374.17. All things relative, that $73,374.17 has brought in millions in revenue for my business. On this page you'll see my ads, my landing page, and the screenshot from my ads manager account. Let's break it

Did Facebook Targeting Expansion Get More Conversions? ($565 Spent Testing)

By: Corey Philip | Updated: October 3, 2020

I WANT MORE CONVERSIONS FROM MY FB ADS!!!! I’m always searching for a way to get them. Then I realized there was one setting I haven’t played around with yet. The Targetting expansion setting in the adset level… So I had to set up a test, sink in some of my own money, and see for myself! Here I explain, what it is, how the test was set-up and my results. Let’s go! What Is The Targeting Expansion The ‘targeting expansion’ toggle lives in the adset setting of Facebook Ads manager. The text next to