A/B testing refers to running two ads on the same budget and the same settings except changing one thing to see which aspect works better. It is also called split testing because you split your campaign into two ads to see which performs better.In this article, we will dive deeper into each of these practices covering their value and the nuances of implementing them in your campaign. By the end of this post, you'll have a solid foundation to start split-testing your ad campaigns.1. Be Patient for the Duration of the TestSplit tests take time
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