Making the first sale is always difficult but far from the most important. A big part of your profit line will come from old clients, not brand-new ones. Paying attention to the repeat customer rate is a must for that reason.So, how can small businesses increase their repeat customer rate?Small businesses can increase their repeat customers by building their brand, focusing on customer support, and caring for clients after the sale. Keeping in touch, such as using email lists and similar, is key to creating a connection between businesses and customers.Do you want to increase

Gone are the days when business relationships were solely face-to-face. Building valuable business relationships online is a new field leaving companies looking for ways to do this effectively. The solutions are simple yet complex. Simple in that there are many avenues to reach your customer but complex in understanding your customers’ needs and catering to them.There are 9 ways to build valuable business relationships online. Firstly, know your customer. Then, perfect your website, be present on social media, engage, create content, respond, deal with complaints, treat customers with respect, and reward and acknowledge customers.Finding the

Retargeting is one of the most fundamental and underrated modern business practices. Too often, business owners fail to capitalize on interested customers through an effective and creative retargeting campaign.This article will demonstrate that implementing a company-appropriate retargeting campaign will significantly increase your business’ customer retention, conversion rates, and yearly profits.The best retargeting practices will always be customer appropriate and specific. By directly targeting interested customers with creative retargeting campaigns, conversion and retention rates will skyrocket. Finding the right balance is critical, as retargeting campaigns can be tricky and invasive.Creative retargeting campaigns are incredibly impactful, as

In March 1999, the first software as a service company was created. The dot-com bubble of the early 2000s saw the number of SaaS vendors globally dramatically increase, with the industry valued at more than $130 billion in 2022. However, SaaS markets are incredibly competitive, meaning that the likelihood of a company experiencing growth is largely dependent on effective revenue optimization.The industry’s highly competitive nature requires SaaS businesses to continuously optimize their revenue by implementing appropriate pricing strategies. Numerous SaaS pricing strategies exist, with user-based, flat rate, and per-user pricing being the best choice for

A sales funnel is a process companies use to turn leads into customers. It is essential because it can be used to measure the success of marketing campaigns and can be used to help companies identify what content they should create. The sales funnel starts with acquiring new leads and ends with a sale. Marketing campaigns are designed to increase the number of leads, while sales funnel stages are designed to convert those leads into customers. As per Ruler Analytics, most businesses agree that for most industries 3.1% – 5% is a reasonable funnel conversion