Do you know what sets the best businesses apart? Their brand. That's how they convey their company to their customers, bonding with them to show value and sell better than they would otherwise. You can use their techniques too. So, what are the best storytelling techniques for small businesses?The best storytelling techniques for small businesses include studying the target demographic, going from zero to hero, and finishing strong. Picking the perfect words to tell the story is also a must. Small businesses need to create a narrative to bond with their clients.You don't need to
Making the first sale is always difficult but far from the most important. A big part of your profit line will come from old clients, not brand-new ones. Paying attention to the repeat customer rate is a must for that reason.So, how can small businesses increase their repeat customer rate?Small businesses can increase their repeat customers by building their brand, focusing on customer support, and caring for clients after the sale. Keeping in touch, such as using email lists and similar, is key to creating a connection between businesses and customers.Do you want to increase
Creating a direct-to-consumer brand is not for the faint-hearted, yet it can be one of the most profitable and rewarding journeys any business owner can embark on. Formulating and creating an effective direct-to-consumer luxury brand is challenging as it involves third-party wholesalers and retailers' assistance to sell your products directly to end consumers.There are many approaches you could take to create a direct-to-consumer brand; however, the most effective way is to first define your specific niche and target market. Formulating a business plan after performing a thorough market analysis is vital before marketing, and online
In March 1999, the first software as a service company was created. The dot-com bubble of the early 2000s saw the number of SaaS vendors globally dramatically increase, with the industry valued at more than $130 billion in 2022. However, SaaS markets are incredibly competitive, meaning that the likelihood of a company experiencing growth is largely dependent on effective revenue optimization.The industry’s highly competitive nature requires SaaS businesses to continuously optimize their revenue by implementing appropriate pricing strategies. Numerous SaaS pricing strategies exist, with user-based, flat rate, and per-user pricing being the best choice for
As a SAAS (Software-as-a-Service) business owner, you are likely always seeking growth opportunities. According to Buzzsprout, the number of podcast listeners grew by 29.5% between 2019 and 2022. In the United States, 120 million people now listen to podcasts, and this number is expected to rise to 160 million by 2023. These statistics offer various opportunities and benefits for SAAS businesses.Podcasting can benefit SAAS businesses by helping them promote their services to a more specific target market, leading to increased website traffic and higher conversion rates. Other benefits include building brand awareness and trust, as
As a digital marketer, you probably know by now that you need the right landing page builder to help you increase your sales and leads. There's art and science behind a remarkable landing page. It can either make or break your marketing, with the typical bounce rate benchmark ranging between 60 and 90%.So how do you turn the increased bounce rates into committed, long-term customers instead?This can be especially challenging to navigate if you are uncertain about where to start. I know a handful of people who struggle with the process, lacking the right tech
Are you looking to achieve increased success with your online marketing efforts?Then you should start looking into building high-converting landing pages if you haven't yet. A good landing page may turn idle browsers into email subscribers and email subscribers into paying customers.In short… optimized landing pages = more users converted into leads or potential sales!And if you implement a reliable method for optimizing your conversion rates (beyond the average 9.7%) – you can boost your customer acquisition efficiency and quickly overtake the competition.INSTAPAGEInstapage is a landing page builder that provides all the features necessary for
If you want to start your own business, income uncertainty is one of the most significant stresses you might face. But that doesn't mean you have to stick to a traditional job to have a predictable paycheck! Recurring revenue businesses create a steady income that is as stable as an average salary while being as scalable as a regular business. Great recurring revenue businesses either provide a service that is required at a set frequency or ship products that consumers need every month. Software and digital platforms can also be primary offerings of a recurring
Whether you’re running a marketing campaign or plan on creating a landing page for your business, we’ve created a list of 10 Landing Page Do’s and Don’ts (with examples) to help make sure you create a highly optimized landing page that converts! Your landing page is just as important as your marketing campaign. A successful landing page can mean the difference between a potential sale and a lost customer. Make sure your landing page is optimized for conversion, and you'll see your sales numbers soar! Let's get started! 1. Do Clearly State the Benefits It
The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of 2), that theory may be costing you customers and business. According to research, having too many choices often overwhelms customers so much that they have trouble making their decision. In fact, they may leave your company and go to another
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