A sales funnel is a process companies use to turn leads into customers. It is essential because it can be used to measure the success of marketing campaigns and can be used to help companies identify what content they should create. The sales funnel starts with acquiring new leads and ends with a sale. Marketing campaigns are designed to increase the number of leads, while sales funnel stages are designed to convert those leads into customers. As per Ruler Analytics, most businesses agree that for most industries 3.1% – 5% is a reasonable funnel conversion
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