A sales funnel is a process companies use to turn leads into customers. It is essential because it can be used to measure the success of marketing campaigns and can be used to help companies identify what content they should create. The sales funnel starts with acquiring new leads and ends with a sale. Marketing campaigns are designed to increase the number of leads, while sales funnel stages are designed to convert those leads into customers. As per Ruler Analytics, most businesses agree that for most industries 3.1% – 5% is a reasonable funnel conversion

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With more than 4 billion social media users across the globe, there's a tremendous opportunity for your business to reach massive growth and reach new audiences. So how do you build your brand awareness and put your name in front of potential new customers?Two words: Content Marketing.Marketers know the importance of content marketing by heart. It is through curating valuable online content to reach a specific audience and encourage positive customer action through enticing call-to-action buttons (CTA).And if you're aiming for long-term, sustainable brand growth, content marketing is NOT something you should sleep on!Now, who

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If you want to start your own business, income uncertainty is one of the most significant stresses you might face. But that doesn't mean you have to stick to a traditional job to have a predictable paycheck! Recurring revenue businesses create a steady income that is as stable as an average salary while being as scalable as a regular business. Great recurring revenue businesses either provide a service that is required at a set frequency or ship products that consumers need every month. Software and digital platforms can also be primary offerings of a recurring

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Whether you’re running a marketing campaign or plan on creating a landing page for your business, we’ve created a list of 10 Landing Page Do’s and Don’ts (with examples) to help make sure you create a highly optimized landing page that converts! Your landing page is just as important as your marketing campaign. A successful landing page can mean the difference between a potential sale and a lost customer. Make sure your landing page is optimized for conversion, and you'll see your sales numbers soar! Let's get started! 1. Do Clearly State the Benefits It

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The power of retail merchandising is evident in retail. Walk through any high-trafficked upmarket shopping street, and you'll see it on full display: beautifully curated window displays, festive decorations, discounts, and samples galore. Online merchandising has its own unique merchandising practices. For small brands, implementing these merchandising strategies doesn't necessarily mean you need the budget of a luxury e-commerce player. In this article, we'll go over Blue Bottle's success as a case study and offer 14 simple ecommerce merchandising strategies for small online brands to help you drive more sales. What is E-Commerce Merchandising: A

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When the topic of social media marketing comes in any group of contractors, the feedback you'll hear ranges a distance greater then from earth to the moon.You'll have some contractors saying a it's a waste of time, while others swear that it's the bloodline of their business.So what's the truth?No matter your trade, social media is a key element of your marketing, that should not be excluded.And what explains the radical differences in experiences?Most contractors don't have a big picture objective to their social media, nor a practical guide line to their social media efforts.

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HomeAdvisor and other lead market places come up frequently in other groups… these are my typical responses when then come up. #1 Like it or not, consumers are going to these these lead market places like Homeadvisor.  They’re all growing rapidly, and the consumers that are using them to find contractors are happy with who they find on there. Generating your own leads is preferred, but in some trades, other forms of marketing are becoming more expensive then lead market places. #2 There’s always some talk of home advisor ripping people off or quality of

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“I know exactly what I want. My budget is whatever you charge. I just need a little push with a sales pitch” That’s what we call a good lead. The reality though, is that’s just a very small percentage of leads — it doesn’t matter what your lead source is (referrals included). Take a look at this lead that came into my company by text message. What would you do if you got a lead like this? Customer: I just want prices.  I don’t want a conversation.  Text me.  That’s the best thing. How many

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Learning objective: After reading this post and watching all the videos (the videos provide more details than the writing) you will have a complete understanding of what you should be doing to capture organic google traffic from searches that will convert into leads.As you’ll see, search engine optimization (SEO), is focused on providing relevant information to user.What Is SEO & How It Has Changed For ContractorsWatch:SEO is the process of getting to the top of the organic rankings for a search in a search engine.Just a few years ago, when I first started my contracting company(

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Sometimes you just can’t get any work done as neighbors come by to ask for a card or quote. That was my experience as a tech, and what my techs still relay to me to today.  Yes it is awesome to pick up additional sales simply from your presence in a community, but it does come at the expense of productivity on your project. Assuming neighbors take the step to initiate contact on a job site; your employee’s (or yourself) may not be mentally prepared to engage with a prospect and leave them with a

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