Do you know what sets the best businesses apart? Their brand. That's how they convey their company to their customers, bonding with them to show value and sell better than they would otherwise. You can use their techniques too. So, what are the best storytelling techniques for small businesses?The best storytelling techniques for small businesses include studying the target demographic, going from zero to hero, and finishing strong. Picking the perfect words to tell the story is also a must. Small businesses need to create a narrative to bond with their clients.You don't need to

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Making the first sale is always difficult but far from the most important. A big part of your profit line will come from old clients, not brand-new ones. Paying attention to the repeat customer rate is a must for that reason.So, how can small businesses increase their repeat customer rate?Small businesses can increase their repeat customers by building their brand, focusing on customer support, and caring for clients after the sale. Keeping in touch, such as using email lists and similar, is key to creating a connection between businesses and customers.Do you want to increase

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Gone are the days when business relationships were solely face-to-face. Building valuable business relationships online is a new field leaving companies looking for ways to do this effectively. The solutions are simple yet complex. Simple in that there are many avenues to reach your customer but complex in understanding your customers’ needs and catering to them.There are 9 ways to build valuable business relationships online. Firstly, know your customer. Then, perfect your website, be present on social media, engage, create content, respond, deal with complaints, treat customers with respect, and reward and acknowledge customers.Finding the

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Creating a direct-to-consumer brand is not for the faint-hearted, yet it can be one of the most profitable and rewarding journeys any business owner can embark on. Formulating and creating an effective direct-to-consumer luxury brand is challenging as it involves third-party wholesalers and retailers' assistance to sell your products directly to end consumers.There are many approaches you could take to create a direct-to-consumer brand; however, the most effective way is to first define your specific niche and target market. Formulating a business plan after performing a thorough market analysis is vital before marketing, and online

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Buying something, making improvements, and selling it for a profit is not new. Think about people who do this with cars or houses; you will realize many things can be flipped for profit. Websites are no exception.But how do you flip a website?To flip a website, first choose a market segment or niche to build a website or buy an underperforming website, create new content for the website and drive traffic to it through SEO and other website improvement techniques, set up affiliate advertising links, and then sell the website.While it may seem easy and

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Contrary to belief - you don’t have to be a marketing guru to create highly engaging and relatable conversational content. While there are a few “golden rules” and do’s and don'ts, writing gripping content that catapults your annual turnover is within the palm of your hands.Even though most people believe that writing conversational content is easy-peasy, that is sadly not the case, and it can go “pear-shaped” quickly. So, if you want to know the ins and outs of writing excellent content – read on!How to Write Awesome Conversational Copywriting If you have always been

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Retargeting is one of the most fundamental and underrated modern business practices. Too often, business owners fail to capitalize on interested customers through an effective and creative retargeting campaign.This article will demonstrate that implementing a company-appropriate retargeting campaign will significantly increase your business’ customer retention, conversion rates, and yearly profits.The best retargeting practices will always be customer appropriate and specific. By directly targeting interested customers with creative retargeting campaigns, conversion and retention rates will skyrocket. Finding the right balance is critical, as retargeting campaigns can be tricky and invasive.Creative retargeting campaigns are incredibly impactful, as

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In March 1999, the first software as a service company was created. The dot-com bubble of the early 2000s saw the number of SaaS vendors globally dramatically increase, with the industry valued at more than $130 billion in 2022. However, SaaS markets are incredibly competitive, meaning that the likelihood of a company experiencing growth is largely dependent on effective revenue optimization.The industry’s highly competitive nature requires SaaS businesses to continuously optimize their revenue by implementing appropriate pricing strategies. Numerous SaaS pricing strategies exist, with user-based, flat rate, and per-user pricing being the best choice for

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Did you know that the typical website visitor only spends no more than three minutes on a site?As such, optimizing your landing pages is more important than ever today as they are too critical in determining the success of your lead generation efforts. They are an excellent way to boost traffic, improve SEO, and build your online brand reputation.In contrast to standard web pages, landing pages are intended to focus only on one specific response (Call to Action) from their visitors. Because of this, landing pages are the most effective tool for boosting the ROI

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A sales funnel is a process companies use to turn leads into customers. It is essential because it can be used to measure the success of marketing campaigns and can be used to help companies identify what content they should create. The sales funnel starts with acquiring new leads and ends with a sale. Marketing campaigns are designed to increase the number of leads, while sales funnel stages are designed to convert those leads into customers. As per Ruler Analytics, most businesses agree that for most industries 3.1% – 5% is a reasonable funnel conversion

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