Unbounce vs. ClickFunnels: The 5 Key Differences

By: Corey Philip | Updated: December 6, 2022

As a digital marketer, you probably know by now that you need the right landing page builder to help you increase your sales and leads. There's art and science behind a remarkable landing page. It can either make or break your marketing, with the typical bounce rate benchmark ranging between 60 and 90%.So how do you turn the increased bounce rates into committed, long-term customers instead?This can be especially challenging to navigate if you are uncertain about where to start. I know a handful of people who struggle with the process, lacking the right tech

Instapage vs. Unbounce: The 7 Key Differences

By: Corey Philip | Updated: December 6, 2022

Are you looking to achieve increased success with your online marketing efforts?Then you should start looking into building high-converting landing pages if you haven't yet. A good landing page may turn idle browsers into email subscribers and email subscribers into paying customers.In short… optimized landing pages = more users converted into leads or potential sales!And if you implement a reliable method for optimizing your conversion rates (beyond the average 9.7%) – you can boost your customer acquisition efficiency and quickly overtake the competition.INSTAPAGEInstapage is a landing page builder that provides all the features necessary for

The Best Sales Enablement Practices to Help your Sales Team

By: Corey Philip | Updated: November 22, 2022

Let's face it – making sales is challenging. In most deals, your reps are met with a lot of silence and MIA leads… which makes it increasingly crucial to have sales enablement in place. Salespeople can only move leads through the pipeline effectively with training and coaching. And boom! That'll cut into your profits. If you're wondering what sales enablement is all about, this refers to providing your sales team with the necessary “hard” and “soft” skills to make a sale. The end goal is to improve sales performance and boost business results. Keep in

12 Best Customer Success Tools to Keep your Customers Happy

By: Corey Philip | Updated: November 13, 2022

Are you looking for the best customer success tools for your company? If you're reading this, you probably understand the importance of satisfied customers. Increasing numbers of SaaS businesses are placing a greater emphasis on customer service (CS) and retention strategies. In fact, 72% of surveyed companies say that satisfied customers are one of their top three strategic objectives. What's the secret, then? No magic lamp can grant your wish and provide positive customer satisfaction overnight. But with the right customer success tools, you can elevate your customer engagement to a new level. To help

Grasshopper Alternatives for Your Small Business Phone System

By: Corey Philip | Updated: October 8, 2022

When you're running a small business, the last thing you want to worry about is how your phone system works. You want to focus on what makes your company thrive: the products, the customers, and the employees. But until now, this was hard to do with outdated and expensive phone systems that didn't work as well as they should. The good news is there are now plenty of Grasshopper phone alternatives available that don't require any technical training or expertise — and they're affordable too! What is Grasshopper? Grasshopper is an app that can transform

ActiveCampaign vs. MailChimp: Which One Is Best for Real Estate Agents

By: Corey Philip | Updated: August 30, 2022

According to research by the National Association of Realtors 64% of sellers, found an agent because of a friend, relative, or neighbor referral. A primary way of maintaining your relationships in 2022 is through email which is possibly why 92% of realtors use email marketing daily and another study found that 66% of real estate agents want to focus on improving their email marketing campaigns to grow their business. But, one of the most intimidating problems real estate agents face today is finding the right email marketing service. ActiveCampaign and Mailchimp are two email marketing software

5 Types of Lead Generation and Their Most Applicable Use Case

By: Corey Philip | Updated: June 22, 2022

Generating leads for your business isn't easy. But it's the bedrock of any successful sales team. Ultimately, the more approaches you're willing to try, the more likely you are to see an improvement in your closing figures. Therefore, in this article, we explain what lead generation is and why it's important before introducing you to five approaches you need to try. Why is Lead Generation Important? Lead generation is crucial because it helps you convert visitors to your business into sales. It's the process of attracting prospects to your business and increasing their interest in

Four Methods of Lead Enrichment to Give Your Sales Team an Edge (+ Benefits)

By: Corey Philip | Updated: June 22, 2022

If you work in the world of sales, the chances are that you’ve heard the term ‘lead enrichment.’ After all, it’s a crucial aspect of any business, as it provides your sales team with accurate information they can use to their advantage. So, to help you approach lead enrichment in the right way, we introduce the concept in detail, suggest some simple methods you can implement, and run through the undeniable benefits of this approach. By the end of this piece, you will have all the information you need to conduct lead enrichment within your

How to Get Started with Sales Call Automation in Your Small Business

By: Corey Philip | Updated: June 17, 2022

Regardless of the size of your business, you can use sales call automation to help you achieve your goals. Identifying leads is one of the most cumbersome and challenging aspects of sales, and thanks to advances in technology, there are now lots of tools available to change this fact.So, in this article, we explain in detail what sales call automation is, why it’s beneficial and how you can get started with sales call automation in your small business today.What is Sales Call Automation?Sales call automation enables you to automate the process of sales calls through

7 Excellent Tools for Repurposing Content That Will Amplify Your Efforts

By: Corey Philip | Updated: March 26, 2022

Even the most creative content marketers need help from time to time. Whether you’re a YouTuber, Blogger, or influencer, using tools to your advantage will save you heaps of time while creating killer content for your respective audience. One trick that all content marketers employ is repurposing content. Not only does it save time, but it ensures your content is relevant to its target audience. Below, we explain the benefits of repurposing content before introducing you to seven tools that will amplify your efforts and ensure your content marketing plan is on point. What

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