ClickFunnels Review 2020 – What Is It & Is It Worth It?

by Corey Philip
October 5, 2020

9 Ways To Use ClickFunnels

6 Top Features

4 Types of Landing Pages

999++ Hours Using ClickFunnels

2-Comma Club Award

Keep seeing ClickFunnels everywhere but still confused about what it’s for?

Whenever I mention ClickFunnels to people, they always return to me with more questions like, will I get more leads if I start using ClickFunnels? Will I earn more from it? Or something along those lines…

I can’t blame them. ClickFunnels does market itself as something that can boost your business leads and sales once you start using the platform.

As someone who's used ClickFunnels for years and still does until now, I can say it doesn’t exactly work like that.

In fact I recently earned my 2 Comma Club Award from ClickFunnels, and I feel now is the time to give my honest review of it.

Quick Facts About Clickfunnels

First, an overview of what you should know about Clickfunnels. Keep note of these points, which will be further elaborated throughout this review...

ClickFunnels is a user-friendly landing page and sales funnel builder

It is a TOOL optimized for high conversion to help users get more leads and sales   

As of this writing, there are more than 100,000 active users of ClickFunnels

ClickFunnels is focused on helping users make money

There are 200+ members in the ClickFunnels 2 Comma Club

ClickFunnels is made easy for beginners but is also capable of advanced features

What Exactly is Clickfunnels?

Essentially, ClickFunnels is an easy-to-use sales funnel builder for automating your sales process. It helps entrepreneurs and small businesses sell more and get leads faster through its conversion-focused tools and features.

How to Build Sales Funnels With Clickfunnels

A sales funnel is a series of steps a visitor goes through to engage and nurture them into becoming a paying customer. It’s likened to a sales process, only ClickFunnels makes it easier to automate the steps. 

With ClickFunnels, the aim is to create a sales funnel once and multiply your leads and sales without further effort from you or your team.

What People Use Clickfunnels For

Any landing page that you can think of, you can make with ClickFunnels. It usually all boils down to one of these...

Launch New Products

ClickFunnels have a lot of templates for single landing pages for product launches. The best part is you can insert a form at the bottom that allows them to submit their information or for you to take payment directly in the ClickFunnels platform.

Build an E-Commerce Website

Before ClickFunnels, e-commerce businesses only had WordPress as the decent option to build a website with. And even with WordPress, you need to use other widgets and plugins to create an e-commerce website specifically. ClickFunnels made that easier by not requiring intensive coding knowledge to create an e-commerce website complete with shopping cart integrations and order form features.

Host Online Courses

You can host membership sites within ClickFunnels, which means you can use it for teaching exclusive online courses to paying members.

Build an Email List

Building an email list is easier said than done. However, with how focused ClickFunnels is on high conversion, their customizable opt-in templates have proven effective in building email lists faster than using other methods or platforms.

Other Ways People Use Clickfunnels

  • Websites
  • Landing pages
  • Squeeze pages
  • Upsell pages
  • Webinar registration pages

Any kind of landing page that brings a user down a funnel, from being a mere page visitor to a paying customer, is what Clickfunnels is about.

Clickfunnels Top Features Review

Clickfunnels get a really good reputation for having advanced features that get the job done. Here I will review the top ones that get the most complimentary reviews:

Wide Selection of Templates AND Elements

ClickFunnels do have a wide selection of both templates and elements, but I’ll be honest as to say that I rarely ever used the templates they offer for the reason that I have a specific format that I like.

Even without my own format, I think the templates are good only as a guide. With ClickFunnels being widely used nowadays, the templates can look too templated and can be off-putting for your target audience for lack of personalization.

As for elements, I have close to no complaints at all. The one that’s most useful for me is, of course, the forms. I’ve used them for opt-ins, sales, and lead generation, and almost every time, good qualified contacts come through.

  • Pricing Tables
  • Progress Bars
  • Opt-in and Order Forms
  • Countdown Timers
  • FAQ Blocks
  • Custom HTML

API Integrations

ClickFunnels can be integrated with a lot of external softwares and platforms. This is how you can really take advantage of automation. The API integrations allows ClickFunnels to trigger email campaigns, ad targeting, and other marketing efforts you have.

Related to integrations are payment gateways, which allow Clickfunnels to process payments through other platforms like Stripe, Clickbank, etc.

A/B Testing

A/B testing is an important tool in every marketing strategy – emails, ads, websites, sales pages, etc. In ClickFunnels, A/B testing is how I was able to drill down on the format and the type of copy that I use most of the time now through figuring out which ones my audience engages with and responds to the most.

Sales Analytics

The sales analytics feature lets you keep track of your customers’ data in one platform. Where leads are coming from, what are they responding to or buying, which version of your A/B test is getting better results.

Clickfunnels have an integrated sales analytics feature that lets you see all of this in one place. Personally, I did not get hooked into checking this as much as I did with my FB ads results, but it’s a good feature to keep track of your progress and the results of your sales funnels nonetheless.

Sharing Sales Funnels

This feature is most useful for people or marketing agencies that make sales funnels for other entrepreneurs and businesses. You could create a funnel and share that with your clients, and earn money this way from Clickfunnels.

I personally haven’t tried this but I see how Clickfunnels used this to help other people earn money through their platform.

Affiliate Program

Some people build out entire businesses off of affiliate programs, and Clickfunnels offers a good one at that. This is another way to earn from Clickfunnels and it seems to be helpful for users because they can earn on the side since they use and advocate Clickfunnels anyway.

Pros & Cons

If you want a quick overview and want an easy verdict on ClickFunnels, these are the pros and cons that most people agree on...

Pros: What Makes ClickFunnels Worth It?

  • All-in-one marketing solution
  • No coding knowledge required
  • Easy interface
  • Can build lists and accept payments right within clickfunnels
  • User- and beginner-friendly page builder
  • 14-day free trial
  • Frequent updates
  • Mobile optimization

Cons: What’s Not So Good About ClickFunnels

  • Expensive
  • Clunky and lagging drag-and-drop editor
  • Steep learning curve
  • Slow customer support

Things You Should Consider

There are direct pros and cons to any platform, but I have to include here some things that are not necessarily a determined positive or negative about ClickFunnels. These are some concerns or comments that a lot of people have raised that may either be an added benefit or a deal breaker for you.

Cult-like community

The way ClickFunnels markets itself sends a misleading message. It implies that your business will get more leads and sales just by using ClickFunnels.

Some users also tend to reinforce this excessively, especially on the ClickFunnels Facebook group, which is slowly reaching 500,000 members.

In effect, beginners may focus more on the technical side of building sales funnels, and disregard the process of making a good product or business first.

Oversaturating features and learning products

A critique about ClickFunnels is that it gets bloated with too many features.

In addition, they also have FunnelFlix which is full of learning resources and courses.

This means there’s a high learning curve to be able to build really advanced sales funnels.

In effect, beginners just tends to fall back on following Russell Brunson’s own marketing techniques.

To this, I make sure to clear it up with people who ask me about ClickFunnels that it’s really just a landing page and sales funnel builder.

Tread lightly in this case and make your own decisions based on what works for you.

How Much Does ClickFunnels Cost in 2020?

As you’ll see here, there’s a big gap in pricing packages. There’s a big jump in pricing if you need more advanced features, but features in the lowest package applies to the higher packages as well. It all adds up!

Simple, fast and effective flexible move




  • Share Funnels
  • 20 Funnels
  • 100 Pages
  • 1 User
  • 3 Payment Gateways
  • 3 Domains
  • Chat Support
  • Funnle Hacker Forum
  • Funnel Flix

Simple, fast and effective flexible move




  • Unlimited Funnels
  • Unlimited Pages
  • 3 Users
  • 9 Payment Gateways
  • 9 Domains
  • Unlimited Follow-Up Funnels
  • Priority Support
  • Weekly Peer Review Hackathons
  • Hours of Additional Training & Courses in Funnel Flix

Simple, fast and effective flexible move




  • 10 Users
  • 27 Payment Gateways
  • 27 Domains
  • Priority Support + VIP Phone Support
  • Free Kitchen

Who is ClickFunnels Recommended For?

ClickFunnels is really built for entrepreneurs and small businesses that don’t have the resources and access to technology like big companies do.

Startups and small companies can have big potential to thrive in their market, even if they have bigger competition.

My Final Verdict


ClickFunnels in itself is a good tool and marketing solution, especially for new entrepreneurs, small businesses, marketing agencies, and startups. It’s good on its word that it can help increase your leads and sales, BUT not without having a good product or service first.

To be honest, you can do so much and sell more if you start simple and make use of even just the forms and other conversion-focused elements.

Key  Features

  • Pre-built sales funnels & page templates
  • A/B Testing
  • API Integrations
  • Sharing sales funnels



Program Quality


Ease of Use


Ready to test out ClickFunnels?  Create your first sales funnel here..

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}