Even the most creative content marketers need help from time to time. Whether you’re a YouTuber, Blogger, or influencer, using tools to your advantage will save you heaps of time while creating killer content for your respective audience.
One trick that all content marketers employ is repurposing content. Not only does it save time, but it ensures your content is relevant to its target audience.
Below, we explain the benefits of repurposing content before introducing you to seven tools that will amplify your efforts and ensure your content marketing plan is on point.
What does ‘Repurposing Content’ mean?
Repurposing content is about taking content from one source and utilizing it elsewhere. Although it’s a simple enough idea, it can be a little tricky when it comes down to showcasing your content in the right places.
When you repurpose content, you’re essentially getting the absolute most out of one piece of work and using it in multiple ways. A great example would be to deconstruct a popular blog that you’ve written before using elements of it within an infographic that you then share on social media.
Why is it a Good Idea?
Repurposing content saves you a lot of time and allows you to scale your brand. Instead of writing every blog post, creating every graphic, and shooting every video from scratch, you can use previously shared content for the basis of a new post.
Another benefit of content repurposing is that it allows you to get your message in front of new audiences. For instance, you might have a YouTube video that you think will work really well as a long-form blog article on Medium or LinkedIn.
Ultimately, repurposing content will save you a lot of time and effort. But it’s crucial that you do it in the right way, and you can use the following tools and tricks to help you.
7 Tools that will Help You Repurpose Content Like a Pro
It takes a long time to create unique and engaging content from scratch. So, if you’ve put the work in and have some content that you know your audience loves, then repurposing it and using it on a different channel is an excellent way to boost your marketing.
While there are lots of content repurposing tools out there, here are seven that we’ve found effective. We explain what they do and who they’re best suited to, so you can sign up for a tool that will help you get your content out into the world.
1. Designrr (Best Overall)
Designrr is a content repurposing tool that many marketers simply cannot live without. From the same source, you can repurpose written content, PDFs, audio files, social content, and practically any other type of content that you share with your audience.
Within Designrr is a generous library of royalty-free images and various other design features, making the process of repurposing your content so much easier and much less time-consuming.
You will find Desginnr particularly useful if you’re hoping to create lead magnets to reach more people, and the simple upload and repurposing feature at the center of the app is what makes it tick. A great tool to add to your marketing repertoire.
2. Piktochart (Best for Infographics)
One of the most popular ways to repurpose written content is to create smart infographics that provide your audience with a snapshot of the information they need. And that’s precisely where Piktochart really comes to the fore.
When you try and create an infographic from scratch, you will find that it’s difficult to get all of the aspects and design features to align, often causing you to spend a disproportionate amount of time refining and editing the content.
With Piktochart, you can seamlessly create awesome infographics that you can upload to your website and social media platforms. You can also save your preferred templates, enabling you to repurpose future content in a fraction of the time.
3. Audacity (Best for Audio)
If you’re a podcaster and your content strategy contains a lot of audible files, then Audacity is the tool you’ve been looking for. It’s free, open-source software that enables you to record or import a range of audio files that you can then use in a multitude of ways.
You can even edit and add effects to your audio recordings, which is ideal for personalizing them to suit different audiences on your social channels.
Ideally suited to podcasters, Audacity is also a helpful tool for creating audio content for educational and professional courses, as well as snippets for your website. Ultimately, if you’re adding audio to your content calendar, Audacity is the place to go.
4. Visually (Best for Outsourcing)
Content would be nothing without killer graphics that appeal to your audience. As well as hosting templates that are perfect for highly attractive infographics, you can repurpose a whole range of content on Visually and create an excellent resource to market to your followers.
Visually helps you create a broad spectrum of impressive content, including videos, illustrations, reports, and written content. You can work with a content marketing team directly, who can take on your content marketing strategy on your behalf.
If you’re looking for a cost-effective way of repurposing content and you don’t have time to do it yourself, Visually might just be the solution that you’ve been looking for.
5. Animoto (Best for Video)
Given that 94% of marketers agree that video content is crucial to their strategies, ensuring you have a reel of engaging videos to share with your followers and potential customers is super important. Animoto is an easy-to-use video creation tool that enables you to repurpose various pieces of content by utilizing the in-built features that are fully customizable. You can also access Animoto’s extensive library of licensed music tracks, which are ideal for adding to your content.
One of the stand out features of Animoto is the ease at which you can convert blog posts into short, snappy videos, which you can then add to your YouTube channel or other social media sites. All in all, Animoto is the ideal tool for creating engaging video content for your brand.
6. Anthologize (Best for E-books)
If you’re hoping to bring together your written content into a classy-looking e-book, look no further than Anthologize. Powered by WordPress, Anthologize takes your published blogs and effortlessly converts them into a structured and ready-to-publish e-book.
While it’s set up for converting blogs, you can also use Anthologize to repurpose videos and other forms of media, depending on the source you’re taking your content from.
Considering how long it takes to create fresh content for an e-book project, using Anthologize is an excellent way to save yourself some time and will allow you to create a repurposed piece of content that you can then sell to your audience.
7. Visme (Best for Content Management)
One aspect of content repurposing that you can’t afford to overlook is how your content will be managed. Visme is the ideal platform on which to create and publish your digital content, and it enables you to collaborate with multiple team members before putting your new work out into the world.
With easy-to-edit templates and stunning graphics, Visme essentially allows you to repurpose and then republish all of your content from one place. Businesses use Visme to convert white papers into easy-to-ingest infographics or to transcribe video and audio content for a blog.
Whatever your content repurposing and management needs, Visme is an excellent tool to add to your business and will make life that little bit easier when it comes to content creation.
In the present digital age that we live in, content marketing couldn’t be any more important. And repurposing content is an excellent way of taking your work from one source and using them on another. The seven tools that we’ve introduced above will help you repurpose content in a way that saves you time and effort, allowing you to focus on the other aspects of managing and promoting your business online.