ConvertKit Review 2019: Pros and Cons to Help You Choose the Best Email Marketing Tool

by Corey Philip
October 25, 2019

Marketing and business go hand in hand together, especially if you want to make more business deals or reach more people. Traditionally, you'd have to print flyers, put up signs, run radio and television ads, or even attend conventions and pass around business cards. But those methods come with disadvantages, like requiring you to not only to spend a lot of money, but effort as well.

What if people don't call you as much as you expected? How do you know how many people actually took a look at your credit card? Not only did you waste a couple of bucks, you’ve also wasted a few hours outside of your house only to come home unsatisfied.

It’s a great thing that technology has evolved far enough to enable us to reach people without leaving the house. In return, we spend less on transportation and venue costs without having to leave the comfort of our homes. We don’t have to wait for snail mail to arrive either, and there’s no need to print out multiple letters with the same content for different people. Just whip up an email and send it to several people at once! It costs less and requires lesser effort.

You want to make money, not lose it. So marketing to people online could be a more cost-effective way to engage with potential clients without having to spend too much funds. Imagine, you're sitting in front of your computer and sipping on some homemade coffee while sending out that marketing email to people states away from you.

Email marketing has been around for years, and has proven its effectiveness to multiple businessmen around the globe. What would have costed piles of letters or flyers can now be replaced with just the click of a button. Less of a hassle, right?

With email marketing becoming a more popular and global demand, many tools for email marketing have been popping up over the years. And with so many to choose from, you’d be skeptical to know which ones actually work best for those who are new to the game.

We’re going to be honest with you, there’s a lot of tools out there and choosing the one that works best for you is going to be as hard as looking for a needle in a haystack. But don’t be discouraged—this is exactly what we’re here for. Our blog posts will help you find the one that suits you the best and fits your preferred style.

Our job is to provide thorough reviews so that you’ll be able to read about and discover different tools, along with the experiences, satisfaction and the criticism that comes from using them. As of recently, two of the most popularly picked tools are MailerLite (which we covered in a previous blog post), as well as ConvertKit. These two are the most preferred choice of most businessmen as they are easy to work with and they provide an excellent array of services.

What is ConvertKit?

So you want to build an audience that’s interested in your content? Apart from skills and courage, you’re going to need an effective email marketing tool for that. Allow ConvertKit to introduce itself.

You’ve probably heard of ConvertKit before, or maybe you’ve skimmed through an excerpt about it while you were researching about the best email marketing tool. ConvertKit is a great way to connect with your audience without having to leave the comforts of your home. It works best for those who have limited time as it helps you reach out to your target audience with ease.

Even for newbies and part timers, ConvertKit is user-friendly and easy to master once you get the gist of it. It provides diverse options and choices that help make your client feel like every deal and conversation is personal and well attended to despite being automated. Business deals can still progress even while you’re away, on a day off or even when you’re not using your computer.

Key Features of ConvertKit

We’ve all had our fair share of having to use a software with multiple complex buttons and features. Even if you watched that hour-long tutorial on Youtube, you just can’t understand how to make it work overnight or even within a week. Those wasted days are pretty equivalent to wasted business opportunities, so you need to avoid sticky situations like those.

So what exactly makes ConvertKit worth using? We’ve provided a list below for you:

  • No confusing buttons. The surface design is clean, simple and easy to understand even for newbies.
  • User friendly. There’s no need to be a great graphic artist. ConvertKit provides pre-made samples that you can use and edit.
  • Provides most of what you need. Despite looking like a basic software program, it’ll surely surprise you with just how effective and useful it is.
  • Pretty affordable. You get what you pay for and more, as it offers a lot of features for something that’s not expensive.
  • Automatic. Whether it’s about managing your audience, content or settings, ConvertKit has an easy automatic feature that makes the job easier for you.

You can also check out the ConvertKit demo here.

What I Love About ConvertKit

There’s a reason why a lot of people choose ConvertKit as their preferred tool. Not only is it easy and simple to understand and use, it’s also accessible and not too expensive. So if you’re looking for a starter tool that can help you understand how email marketing works better, then ConvertKit is for you. 

Automations are also simple and done visually, instead of through code. You don't have to spend too much time working on your funnels. Just set up the rules and ConvertKit will take care of everything else. Plus, customers are easily segmented so your campaigns can be a lot more targeted than when you're using other email automation tools.

ConvertKit is also a great option especially for those who want to take their email marketing to the next level. Not only is it compatible with multiple devices, it’s also lightweight and won’t take up too much space in your memory.

So what are the pros that come with ConvertKit?

Pros and Cons of ConvertKit

Pros of ConvertKit

  • ConvertKit has a free 14-day trial. Having a free trial makes it accessible for beginners that are testing the waters.
  • Lightweight. You won’t have to worry much about you're device lagging while using the software.
  • Landing page editor. Easy to use, and great if you don't have your own website..
  • Drag and Drop feature. Easy editing
  • Great customer service. Customer support is very responsive to your concerns.
  • Flexible tagging and segmentation system. Target your campaigns better by customizing your group of contacts.​​ 

Of course, there are cons too.

Cons of ConvertKit

  • Pricier than other email automation tools. There are cheaper options to choose from, like ActiveCampaign.
  • Multiple updates and changes. Can be very confusing for new users, but you get used to it over time. It just means they are constantly improving it.
  • Limited features for reports. You only get the basics, like unsubscribes, click-throughs, and open rates.

Who Should Use ConvertKit?

Because ConvertKit is provides a wide range of services, it can be used by pretty much anyone who has a small business. Although it should be considered that because ConvertKit is simple, it can be pretty limited for users who want to play the big game.

Beginners, bloggers, and part-timers, and stay-at-home parents are the ones who need ConvertKit the most.

  • Beginners. For those who are new to email marketing tools and need a practice software that can help them master the usage of other more complex tools in the future
  • Bloggers. Bloggers can also use ConvertKit for their content and audience, although your emails won't be very visual.
  • Part-Timers- For people who have other jobs but still want to run their own small business at home, ConvertKit is the solution for cost-effective business opportunities.
  • Stay-at-home parents- For the busy parents who still want to pursue a business but can’t afford to leave their house or the kids alone. ConvertKit opens up multiple opportunities for you and your child’s future.

Who are the people who shouldn't use ConvertKit?

Because ConvertKit has limited and basic features, users who own big businesses and want to gain a larger, more professional audience should choose a different email marketing tool as they will not be satisfied with ConvertKit. It’s like a basic calculator VS a complex scientific calculator if you were to compare ConvertKit to a more professional tool.

Plus, choice and flexibility of template designs for emails leave a lot to be desired. The look is pretty basic, as you can't add things like grouped images or CTA buttons. If you want visually fueled emails, this one is not for you.

Is The Price Right? ConvertKit Pricing

When it comes to software, people, especially the beginners, will often prefer a free tool or one that has a long term free trial. But for most professionals, they are more than willing to pay a price for great service.

ConvertKit isn’t free, but it’s not too expensive, although there are cheaper options (MailerLite has a free account if you don't want to pay for anything).

The lowest price you can pay to gain access to ConvertKit is $29.00 and it lets you gain a maximum of 1000 subscribers. As the price goes higher from $29.00 to $49.00 you can earn up to 3000 subscribers and $79.00 can get you 5000 followers while any other number exceeding 5000 will be calculated by ConvertKit at a reasonable price.

Payment for ConvertKit is usually managed monthly but if you pre-pay yearly, you get 2 months of service free.

All of the features remain the same except for free concierge migration, so you’re basically paying for the slots of your subscribers. The higher the number of your followers, the higher the price you’d have to pay but the services and features remain the same.

Integration With ConvertKit 

ConvertKit is a pretty handy and versatile tool that can be compatible with other tools. Think of it like bread and butter—they can work together without any problems. 

  • Crowdcast. Works best for creators with original content who feel ConvertKit alone is lacking
  • Teachable. The best option for users who sell online courses and want to upgrade their ConvertKit experience
  • Shopify. For online sellers who want to extend their platform and broaden their audience
  • Leadpages. For those who build, code and sell web page designs and templates
  • ClickFunnels. Similar to Shopify, this is a great integrating tool for online sellers.
  • SamCart. For those who market their own product ideas and labels.

Check out the other available integrations here.

ConvertKit FAQs

ConvertKit is easy to learn and use, but of course, there are times where you need clarification. Below is the complete list of frequently asked questions:

1. Can you adjust the color of a template in ConvertKit?

Yes, but the color choices are limited.

2. Can you adjust the size of the font in ConvertKit?


3. Can you change the font style in a given template in ConvertKit?

No. You can only change the size and color but you cannot change the font style.

4. Are there any available email templates in ConvertKit?

There are three text-based ones. If you want more, you have to manually come up with one yourself.

5. Can you create your own forms and landing pages in ConvertKit?

Yes. There are 18 previously made templates you can choose from.

6. Is ConvertKit a good choice for an online store that sells handmade products?

Yes, ConvertKit is compatible with any small time businesses.

7. Is ConvertKit automated?

Yes, In ConvertKit, subscribers can enter an automation in 4 different ways.

Through a form, getting tagged, having a custom field updated, or from a purchase.

8. Can ConvertKit integrate with other tools?

Yes, there is a wide selection of tools it can integrate with. Such as: CrowdCast, Teachable, Shopify, SamCart, ClickFunnels and Leadpages.

9. Is ConvertKit refundable?

No. But there is a free 14 day trial.

10. Is ConvertKit user friendly for non-techy people?

Yes, and there are multiple Youtube and blog tutorials available online.

My Favorite Way of Using ConvertKit: Creating a Landing Page

Creating a landing page in ConvertKit is one of the first steps to creating your own platform so you can gain an audience. It only takes less than half an hour to build your own landing page and ConvertKit makes it easier and faster for you too.

It’s important to take note that forms and landing pages are two different things and we’re going to be discussing how to create a landing page, not a form.

ConvertKit already comes with a selection of pre-made landing page templates that you can customize according to your own liking. While the font styles are limited, you can change the style by creating your own CSS or by coding your own font.  You can also integrate ConvertKit with other tools to provide yourself with a wider selection.

Using The Editor, you can add images or icons to help make your landing page look lively. There is no limit to the number of photos you can add so long as the space of the template will be able to accommodate it. You can also insert text and other content that represents your products or services.

For everything else not mentioned or if you need clarification, there are multiple tutorials available online that tackle landing pages in a more detailed manner.

In Conclusion

So is ConvertKit worth paying for? Yes, definitely yes.

Unlike other free or pay to use tools, ConvertKit is the most user friendly and offers services that are worth every penny spent. Through its automated tagging system, you can easily allocate and categorize your audience as well as their needs that of which other free or affordable programs can’t provide.

For starters, ConvertKit is a purchase you will not regret. Not only will it give you the services you need, it can also teach you how everything works from bottom up.

Not convinced? Don't worry, we'll be reviewing more email automation tools in the future so stay tuned.

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

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