Divi vs. Elementor: Comparing the Best Features & Unique Capabilities

by Corey Philip
February 25, 2021

Divi and Elementor are among the most popular page builders in the market. Elementor is particularly known for its extensive design features and elements that let you create beautiful websites that would’ve been complicated to achieve on coding alone; while Divi offers a similar drag-and-drop builder interface with customizable modules, so you can create different types of content within Divi itself.

With similar branding and offerings, it can be quite difficult to differentiate between the two and choose just one that would be right for your needs. So, we made the comparisons for you to make the decision process easier.

Theme Builder

Both Divi and Elementor have a flexible drag-and-drop builder that enables live editing, which means you can see the changes you make to the front-end design right as you edit. But it’s the small details and functions that make each one different from the other.

Divi Builder

Divi Builder 4.0 allows creators to structure templates for posts and pages within the website. With the Divi Theme Builder interface in Divi, you can design your own global header, body, and footer, product page, blog post, error 404 pages, and more.

If you specialize in creative services such as freelance writing or design, Divi Theme Builder offers a hand in displaying your works to prospective clients. By using the Divi Projects, your portfolio entries will be stored separately from other website content like blogs.

Elementor Page Builder

The Elementor Page Builder supplies similar features to Divi Builder, like designing the header, body, footer, archive, and single posts. Its drag-and-drop mechanism is pain-free for every beginner creator. 

Meanwhile, Elementor has a visual indicator that tells you if your design is applied in real-time. A green indicator means conditions or changes are already up, while grey means there are no set conditions yet.

Page Building & Designing Features

It's time for your website's nitty-gritty! Since most builders have a drag-and-drop arrangement, the competition will boil down on their page building and design features. If it’s a question of popularity, Elementor is well-known specifically for their design elements, as evidently reflected in their own branding. However, we’ll take a look at how Divi’s modules compare to Elementor’s elements.

Divi Content Modules

Modules are the building blocks of your website design, and thankfully, Divi comes preloaded with 46 content modules.

Because of the abundance of content modules, you can effectively express and display your content by choosing the right module. You're also not limited to using only the modules available on Divi as there are plugins from third-party integrations.

Elementor Elements

One thing to take note of about Elementor is their free and paid versions. The free Elementor version is expected to have fewer features than the Pro, but it isn't restrictive in any way.

Their modules or elements are useful for both designers and developers. Their preexisting widgets are composed of post, creative, WooCommerce, Carousel, team members, logo, marketing, and audio player widgets, to name a few.

While these widgets are curated to fit your website needs, users can further create their own Elementor widgets for current and future use.

Email Marketing

Marketing to potential clients is one thing, but giving them a channel for communication is another. Since your website serves as your business's forefront, it's paramount to provide your email information for prospects to contact you.

Divi Opt-In Module & Email Provider Integrations

Divi has a separate module for Email Opt-In, which currently supports 20 email marketing service providers (ESPs). To integrate your email marketing system into the builder, you need to jump into the Divi Builder and find the "email opt-in" module.

Spam protection is a unique and time-saving feature of Divi's email integration. Make sure to enable a third-party application with spam protection, so you'll only receive important and urgent emails.

Elementor Forms & Email Provider Integrations

Elementor values the importance of integrating your preferred email marketing services, thus adding an email integration of 12 ESPs, including MailChimp, Zapier, HubSpot, and MailerLite.

Compared to Divi, Elementor forms and email integration is only doable in the Pro version. First, you'll have to customize and embed your email opt-in form using the Forms widget available in Elementor Pro, then connect it to your chosen ESP using their MailOptin plugin.

WooCommerce Integration

WooCommerce is the most popular e-commerce plugin that accounts for 40% of online purchases today, so website builders focus on supporting it to help users run their online store. What do Divi and Elementor have to offer for your e-commerce efforts?

Divi WooCommerce Modules

Divi and WooCommerce are a match made in heaven. While using Divi, you have full control over your WooCommerce products and services. Once the WooCommerce plugin is connected to Divi, the product template will transform into a customizable and modifiable WooCommerce module. 

While modifying your products, the Woo module settings present three tabs: Content, Design, and Advanced. Presently, there are 16 highly editable Woo modules in Divi that work together to display your products in an informative, functional, and appealing way.

Elementor WooCommerce Builder

When using Elementor with WooCommerce, you can simplify how you can display your products on your website. Elementor's solution is to provide a beautiful and streamlined system that accommodates the Single Product Templates versus Product Archive Templates.

From the product title and description down to customer ratings, Elementor ensures that your products will leave an impression on visitors.

Divi's Unique Capabilities

No website builder is the same as another, and here are unique features I found in Divi nonexistent from anywhere else:

A/B Testing

Divi Builder wants the best for your website, so they offer a split-testing or A/B testing method for website optimization and improvement. You can find this A/B testing on Divi Leads in the Divi Visual Builder. 

Basically, you'll be putting up two different versions of your website that will be displayed to users randomly. According to your assigned goal, Divi Leads will analyze how users interact with the website version shown to them, helping you identify which performs better and which elements to work on.

Wireframe View

Switching to different view modes in one click is every creator's dream. Divi introduced the Wireframe View, a block-based application that lets you make quick updates to your website by accessing, editing, or moving content blocks. Wireframe view comes very much handy whenever you're on the go!

Elementor's Unique Capabilities

Meanwhile, these are cool capabilities that I've unlocked while using Elementor:

Popup Builder

Popups aren't bad if you use them properly! Elementor can help you change how users perceive popups. Elementor has a Popup Builder where you can create fun popups like a bottom bar, slide-in, full-screen popups, and many more. 

Additionally, there are pre-made popup templates ready to pop from your screen. You also have full control of what happens to your popups for every user activity.

Free Version + Extensive Third Party Add-Ons

Elementor serves a lot of capabilities for free. If you're still testing the waters, the Elementor free version already lets you design your website's visual and functional aspects. Also, who gets free third-party add-ons support for free?

Third-party developers are welcome to contribute add-ons on the platform to aid creators design specific functions on their websites that Elementor doesn't have.

Elementor vs. Divi: Which One is Right For You?

It's difficult to choose the right website builder without building experience in utilizing them. I tested these two compelling website builders and weighed them against one another, so you won't have to.

Divi and Elementor are undoubtedly compelling website builders that reimagine the way people used to create websites. Both are functional, fun, and easy to use for website creators with varying purposes. 

There's no exact formula in picking which builder is better as they excel separately in their own skin. You can't go wrong with any of these.

However, if you only manage a single site, trying out the Elementor for free and advancing to Pro can give the bang for your buck. Otherwise, Divi is more worthwhile for multiple site management. Lastly, take your personal needs and preferences into utmost consideration.

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

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