How To Setup A Simple Website In ClickFunnels For An Online Store

by Corey Philip
October 12, 2020

Online shopping is the future. By 2021, it’s estimated that online sales around the world will amount up to $4.8 trillion. With the threats of recession these past few months, it would be foolish not to consider the opportunities of online selling!

Don’t even get me started on the online shopping craze since the pandemic hit… More people have shopped online weekly more than they do in store now. If we’re going by numbers, it’s increased by 8 percent compared to what it was before Covid started.

Since I know a lot of people encountering this post would probably be beginners in online selling, I thought this how-to on building an e-commerce webstore in ClickFunnels will get your foot through the door faster.

Why You Should Build Your E-Commerce Website on Clickfunnels

First and foremost reason why ClickFunnels is superior for building e-commerce websites in my opinion, is because there’s no lack of resources.

There’s video upon video of tutorials everywhere that can teach you step-by-step how to build an e-commerce website and funnel.

Before ClickFunnels, the most feasible way to create an e-commerce website is through WordPress. And easy would not begin to describe it. There’s coding, themes, plugins, widgets… It’s complicated and overwhelming to say the least.

ClickFunnels have made it easier to create a website, much more so for e-commerce purposes, because you’re building your sales process at the same time by creating a sales funnel.

Advantages of ClickFunnels for E-Commerce

Designed to Sell

Loads of

E-Commerce Templates

Pre-built Upsell Sales Funnels

Various Payment Gateways

Marketing Integrations

Sales Funnels for E-Commerce

ClickFunnels have designed their platform for anyone to be able to build sales funnels easier. For any kind of business, this is what a sales funnel typically looks like…

sales funnel for online businesses

As you try to attract attention towards your site (gain traffic), you try to filter them through a funnel. It starts with your pool of target audience (top of the funnel), nurture them until they become potential customers (middle of the funnel), and eventually become new customers (bottom of the funnel).

For e-commerce businesses specifically, your sales funnel looks a lot more like this…

sales funnel for e-commerce websites


This funnel also follows the AIDA model, which is widely-used by copywriters, marketers, and advertisers. It stands for...

Attention - Interest - Desire - Action

If used correspondingly with the sales funnel, the step-by-step will be like this:


Bait – Free Offer

This is typically how you get people's attention as an e-commerce. In this step, you should also get their information especially their email. From there, you can nurture them down the sales funnel.


Front-End Offer – Low-Cost and Low-Risk Product

For visitors to turn into customers with a lifetime value, you first need to sustain their interest by selling them on a front-end offer. It should be one that wouldn't incur a huge loss nor risk.


Middle Offer – Upsell or Downsell

At this point, you need to fuel their desire by upselling or downselling. The aim is to increase their average order.


Back-End Offer - Customer Lifetime Value

Push your existing customers into action by continuing to communicate with them. Customers with a high lifetime value are loyal customers that keep coming back to your e-commerce business for the value you provide.

What Can You Do With ClickFunnels to Increase Your Online Sales

Now that you know the basics of a sales funnel for e-commerce websites, it’s time that you head on to ClickFunnels and explore what you can do within the platform and all the features you can leverage. Here are some to start with...

Build Your Own E-Commerce Sales Funnel

The sales funnel above is a starting point for those who don’t have a clue yet. That doesn’t mean you have to follow it if you don’t want to. You can build a sales funnel yourself!

As I mentioned in the beginning as well, there’s a lot of learning resources out there. You can even replicate what others have done if they’ve been successful. Take this tutorial, for example. Follow it as a start and customize it as you go along.

Add Individual Product Pages

You can’t sell if you don’t have products! This video goes in-depth about how you can add pages for products and how they fit into your sales funnel.

Offer Multiple Product Variations

If you have different variations of one product – different colors, sizes, copies, etc – a single product page won’t cut it. You want your customers to be able to select exactly the variation they want, or else you risk negative reviews.

Customize Your Order Page and Upsell

You can also put variations of your products available in the order page. And in addition, you can also move customers further down the funnel by upselling or downselling them from the order page. Either way, their order amount will increase. It will also give you more permission keep communicating with them so they will make another order and increase their lifetime value in the process.

Customize E-Commerce Templates

e-commerce templates

You can choose from numerous e-commerce templates on ClickFunnels for landing pages: sales page, product launch, upsell, downsell, order form, and order confirmation.

You have the option to keep things as is, but I recommend tweaking it a bit to make it uniform with how you present your brand or business in other platforms as well.

Create a Store for Dropshipping

You DON’T even have to have your own products to be able to sell. Dropshipping is surprisingly a thriving business model. Instead of directing customers to third-party sites like Amazon, you can sell products from your own website and fulfill orders as they come.

Pick a niche because it will be easier if your customers can form a coherent brand from viewing your website, and will push them towards the action part of your funnel.

Marketing Integrations to Help You Sell Better

What makes ClickFunnels great is it doesn’t try to work on its own. It hosts a bunch of integrations with other applications and platforms, so you can expand your marketing strategies from WITHIN ClickFunnels. Here’s a few of what you can do with ClickFunnels integrations…

Email Marketing Integrations

ClickFunnels connects with these email marketing applications or platforms. Here are some things you can do with their connection to ClickFunnels:

  • Trigger email campaigns and automations
  • Send out cart abandonment emails
  • Build an email list and segmentations












Constant Contact


Market Hero

Payment Gateways

So you have an online store, how are people going to pay you?

These payment gateway integrations make it possible:








Easy Pay Direct


No tutorial or article will get you an e-commerce website without taking action. If you're ready to explore ClickFunnels, start creating your own e-commerce website here.

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

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