Are you looking to achieve increased success with your online marketing efforts?
Then you should start looking into building high-converting landing pages if you haven't yet. A good landing page may turn idle browsers into email subscribers and email subscribers into paying customers.
In short… optimized landing pages = more users converted into leads or potential sales!
And if you implement a reliable method for optimizing your conversion rates (beyond the average 9.7%) – you can boost your customer acquisition efficiency and quickly overtake the competition.
Instapage is a landing page builder that provides all the features necessary for business owners to make effective landing pages.
Unbounce is an AI- and conversion-enhanced landing page builder. You can create incredibly professional-looking landing pages within minutes, even with no prior coding experience, thanks to its intuitive drag-and-drop interface.
Instapage vs. Unbounce: Choosing The Right Landing Page Builder
With the right landing page builder, you can zero in on a select group of clients rather than trying to appeal to everyone. Time and money are both saved and made more productive by this effort. Fortunately, several landing page builders can help you make stunning landing pages without having to pay a developer.
Two of the most popular landing page builders on the market today include the likes of Instapage and Unbounce, which we'll be discussing in detail for this article.
Instapage vs. Unbounce: The Main Differences
If you're in a hurry, here's what distinguishes Instapage from Unbounce.
Instapage vs. Unbounce: Overview
Instapage is a landing page builder that provides all the features necessary for business owners to make effective landing pages. Since opening, they have assisted customers in creating over 3 million landing pages, using an approach that has been shown to increase conversions via scientific means. (Impressive, right?)
E-commerce, B2B, B2C, hospitality, nonprofits, and more can all benefit from their landing pages.
Key features of Instapage:
On the other hand, Unbounce is an AI- and conversion-enhanced landing page builder. As such, you can expect to create incredibly professional-looking landing pages within minutes, even with no prior coding experience, thanks to its intuitive drag-and-drop interface.
Since its inception in 2009, Unbounce has been a forerunner in the landing page industry. Today, they have more than 175 employees and have facilitated over 500 million customer conversions.
Key features of Unbounce:
Having that said, let's proceed to the 7 key differences between Instapage and Unbounce.
Let's get started!
(Image source: Instapage)
The ease of use of your landing page builder is another essential factor to consider. Thanks to this, you won't have to spend as much time as you would otherwise on the page layouts.
When it comes to usability, Unbounce and Instapage are virtually identical. The landing page and form builder is intuitive and straightforward to use. In addition, they provide fast reading metrics and a mobile-friendly interface.
But when it comes to enterprise marketing firms and teams, Instapage focuses more on channel-based solutions, whereas Unbounce emphasizes industry-based choices for agencies, eCommerce, and SaaS. Small enterprises can benefit from both of these resources.
Due to its challenging learning curve, Unbounce is not ideal for beginners. On the other hand, Instapage is an excellent choice for newbies. It requires no training and may be put to work immediately!
2. Landing Page
(Image source: Unbounce)
With Instapage, it takes just a few minutes to create a stunning landing page that also works well on mobile devices. It employs a novel form of page editor and page builder called "Instablocks."
It's a breeze to make large numbers of targeted landing pages using this tool, and you can easily change them as needed! As a result, you can save a lot of time and effort while building unique landing pages by simply including components that you have already used in other designs.
Meanwhile, marketers can quickly create beautiful, fully-customizable landing pages, pop ups, and sticky bars with Unbounce's drag-and-drop editor.
Choose from among one hundred and more high-converting, professionally designed landing pages that can be tailored to your business's specific needs with the addition of your text, images, and logo. You can also create landing pages from scratch and store them later. Every element on your pages can also be adjusted to your liking.
3. Core Features
(Image source: Instapage)
Choosing a suitable template may seem like a simple task to many because a landing page builder can create one from its available designs. And although plenty of landing page builders today provide the same basic features, they all have different applications.
In particular, Instapage's reporting and analytics tools, which include heatmaps, are superior to Unbounce. Meanwhile, Unbounce's landing page builder offers more flexible popup modules than Instapage's simplified popup substitutes.
Unfortunately, many firms cannot grasp the software's cost when making SaaS investments. Choose the best tool for you depending on its price-performance ratio. The pricing details will enable you to assess whether any supplementary or additional integration costs are involved.
A 14-day free trial is available from Unbounce. You could save up to 21% if you choose to pay annually.
Similarly, a 14-day trial is available from Instapage.
These are its plans and prices:
5. Ease of Use & Functionality
(Image source: Unbounce)
I find both Instapage and Unbounce relatively easy to use. Even complete newbies will be OK in terms of their functionality and usability. Instapage makes it simple to quickly generate many pages using its Block manager to build landing pages.
Unbounce, on the other hand, makes use of drag-and-drop page builders and templates. This is just as easy to use; all you have to do is click on an element and drag & drop it to the desired location.
So even if you're a complete novice, you won't have any trouble creating landing pages with either choice!
6. Analytics and A/B Testing
(Image source: Instapage)
I am a big fan of the robust data analytics dashboards from Instapage that give current information on the effectiveness of your landing pages. If you leverage this information, you may run A/B and multivariate testing and create heatmaps to understand user behavior better!
You can see a detailed breakdown of your pages' performance using the analytics dashboard. Additionally, you can check conversions, conversion rate, cost per lead, and cost per visitor, as well as the total number of visits to each page. On the other hand, you can also view the visitors, views, conversions, and conversion rates of your landing pages and forms with Unbounce's robust analytics features.
By directing each visitor to the most relevant landing page for them, their Smart Traffic feature (an innovative AI-powered optimization tool) helps you increase conversions. As a result, users can optimize their conversions as quickly as possible. Smart Traffic begins optimizing after the first 50 visits. Because of its Smart Traffic function, I'd say Unbounce has an edge in A/B testing.
Integrations play a crucial role in choosing a landing page builder.
Comparing the two, you can be confident that Instapage will work flawlessly with over 120 products you may already use for your business. This includes marketing automation, social media, email marketing, CRM, E-commerce, form builders, webinar software, and live chat solutions.
Verdict: Which is the Best Landing Page Builder?
It's time to make a verdict! Instapage and Unbounce are excellent landing page tools, so the choice comes down to the kind of company you are running.
When it comes to large enterprises, Instapage is the best option. It is simple to understand why they are well-liked by marketing departments like eBay and Yamaha. They only offer one major plan, which can be too expensive for smaller firms but is perfect for bigger ones.
Building landing pages using their exclusive Instablock capabilities is relatively simple, and their heatmaps function helps you learn more about your visitors. Meanwhile, Unbounce is far more appropriate for startups, small enterprises, bloggers, and entrepreneurs. Depending on your demands, it offers a variety of price options and lets you build additional opt-in forms like popups and sticky bars.
(Related article: 10 Landing Page Optimization Tools to Supercharge Your Conversions)