10 Landing Page Optimization Tools to Supercharge Your Conversions

by Corey Philip
November 13, 2022

HubSpot said it best– the average landing page may only convert between 5 and 15% of your page visitors. But you may increase it up to 30% if you leverage the right landing page optimization tools.

It's more important than ever before to have a well-optimized landing page. A good landing page not only converts visitors into leads but also leaves them satisfied and interested in learning more. Remember that you can't create the perfect landing page from the get-go. To get there, you will need to refine your strategy based on statistics and user behavior and eliminate what needs to be fixed.

Fortunately, you do not need to wander in the dark as you have several reliable tools to optimize your landing page! Today, I will share with you the tried-and-true tools I use (and vouch for) to increase the number of visitors to my landing pages and the number of clients I acquire.

10 Landing Page Optimization Tools to Improve Your Conversions 


Ideally, a landing page's conversion rate should reach at least 10% to be considered successful. Here are some tools to assist you in making the necessary adjustments to your site and make the conversions you desire.


Many digital marketers currently use Google Analytics to track visitors' actions and gauge how they feel about their time spent on a website's homepage.

Some examples of available metrics are new versus returning visitors, channel performance, device-specific behavior, and conversion rates. This information is even available in near-real-time.

Key features:

  • Clear and presentable graphs and charts are used to display the data.
  • Helps in creating a standard by which to measure the success of the adjustments made
  • All of Google's products are compatible with it, and it works with many different A/B testing software.
  • Assesses user engagement and satisfaction using resources like AdWords analytics and bounce rates
  • Gives you access to real-time analytics on site visitors to aid in quality improvement and customer attraction
  • Can conclude how to improve your site by examining acquisition statistics, demographics, inbound links, and user behavior 
  • You can manually insert JavaScript into your header tags to integrate Google Analytics.

2. Hotjar


Hotjar can be an insightful optimization tool for landing pages when used correctly. It visually represents how visitors engage with your page's components. Or, simply enter the URL of any landing page, and Hotjar will perform an in-depth analysis of its design, colors, hotspots, social sharing features, and copy.

Hotjar can help you determine which parts of your landing page interest your visitors and which parts cause them to click away. The technology records user sessions in real-time and analyzes them so that you can better your content, design, tone, etc. Lastly, A/B testing is also possible.

Key features:

  • Landing pages are tested and optimized to increase sales.
  • Determine which part/s of your website people click on the most
  • Evaluate how users respond to the different features of your landing page in real time
  • Initiates direct contact with users and asks them about their experience on the homepage.
  • To improve your landing pages and boost conversion rates, you can also utilize Hotjar to analyze them.
  • By being shown in a distinctive color, calls to action (CTAs) can be made to stand out from the other content on a landing page.

Suppose you're looking for a landing page optimization solution that also serves as a consumer feedback and research platform that gathers data in real-time. In that case, Qualaroo may just be what you're seeking.

Through Qualaroo, you can discover why people are leaving your website, needing clarification, and not converting. Thanks to its on-site surveys, it reveals valuable information that can be used to enhance the performance of individual web pages or the entire site.

Key features:

  • It starts gathering data immediately and is easy to implement
  • Conduct exit surveys to determine why consumers are not making purchases. 
  • Survey layouts are expertly crafted to cover a wide variety of topics and handle more than a dozen different question types.
  • Collects consumer feedback before A/B testing, which helps test improvements and implements necessary modifications into practice.
  • Compatible with popular programs like HubSpot, MailChimp, and Google Analytics without having any issues. 
  • Through data analysis using IBM Watson Sentiment Analysis, A/B testing hypotheses are established. Underperforming funnel segments are highlighted.

Say goodbye to complex landing page software and development! Landingi is designed to help you create lead magnets, landing pages, pop-up forms, and other marketing assets minus all the hassle.

Using the platform is straightforward with its numerous pre-implemented optimization strategies. By consulting a sales funnel, web admins can increase conversions and learn more about their visitors.

Quickly arrange landing page elements with its simple drag-and-drop interface. Additionally, there are hundreds of premade templates available. You may connect with other analytics platforms like Heap Analytics and Google Analytics to get even more in-depth data. And once you have your landing pages set up (with no coding required), you can focus on increasing conversions and expanding your online business.

Create an A/B test by duplicating parts of a page or experimenting with pop-ups and other features!


Much like Landingi, Unbounce's simple drag-and-drop editor simplifies creating conversion-ready landing pages. It is beneficial in incorporating personalization into my marketing assets and web pages.

Moreover, even beginners and non-techy people can easily use this on-page optimization tool!

Key features:

  • Analytics
  • Sign-up prompts and time-sensitive pop-ups
  • Having prior design experience is not required
  • Various business-specific templates are readily available
  • Utilizing both custom-made layouts and a simple drag-and-drop interface

If you're looking for a landing page tool that stands out, go no further than Google Optimize. Using Google Optimize, you may learn more about the randomization of users and their actions on each test variant. It is an excellent tool for optimizing landing pages without needing A/B testing if your website traffic is modest!

Key features:

  • Thanks to a flexible visual editor, you can set up your tests on any device.
  • You can make significant changes to the user interface by modifying the HTML source code, adding Java scripts, or modifying the CSS rules.
  • Use the WYSIWYG editor to make changes to the web pages without recording anything.
  • To test everything more quickly and efficiently, you can run up to 100 separate tests in parallel with Optimize 360.
  • With multivariate tests, you can try out several permutations of your page's elements to see which ones perform best.
  • It makes it possible to do split tests across two or more page versions on your website, known as "A/B" or "A/B/n" testing.

For all your digital marketing and landing page creation needs, EngageBay is a great tool to leverage. Utilizing the system's drag-and-drop functionality, you can quickly and easily design landing pages with this tool. Even practical examples are readily available in the form of several templates.

EngageBay streamlines creating a landing page, whether you like to do it from scratch or start with a premade template. Additionally, it has an integrated split testing function to compare two versions of your content down to the tiniest details, from meta tags and calls to action to images and headers.

Key features:

  • Clicks on the landing page can activate an automated workflow you've set up with EngageBay.
  • Drip emails will soon be sent to your subscribers, and you won't need a dozen different programs to make it happen.

Next, I recommend checking out Instapage. In addition to its use as an optimization tool, it may also be used as a landing page builder for online marketers. It's also user-friendly, with a drag-and-drop editor and 500+ premade landing page designs.

Thanks to its real-time visual editor, it allows for quick previews during the development, modification, and testing phases on mobile devices within the browser. Additionally, it lets you set up landing pages targeted toward people from certain geographic regions. This enables advertisers to tailor landing page content to specific locations.

Key features:

  • Instapage's drag-and-drop feature makes it easy to place a call to action button on the landing page in the ideal location.
  • Using a customizable CTA, site visitors can be directed from the user's landing page to a different page, such as an email registration form, mobile app download page, and more!

With a tagline of “Unlimit yourself,” Optimizely is at the forefront of content, commerce, and optimization. Their main goal is to help more people realize their full potential in the digital realm. It has notable features including multivariate testing, server-side testing, A/B testing, AI-powered personalization, and experimentation.

Ultimately, this landing page optimization tool aims to be a one-stop shop for improving the quality of digital user experiences!

Key features:

  • Customer profile segmentation
  • Suggestions for Related Products
  • AI personalization engine
  • Notifications for when a shopping cart is abandoned
  • Simple to operate visual interface
  • Excellent resource with a wealth of information presented in a user-friendly style

It's time to leverage the full power of your data– if you haven't yet!

Fullstory provides an in-depth user experience analysis, which is crucial for increasing website traffic and generating qualified leads. This tool allows users to access analytics on form pages easily, replay previous sessions, and view heatmaps. There are also many connectors to choose from, letting you link your financial data for better report accuracy and usability.

Are you working in improving web form lead quality? Read Improve Lead Quality With These 7 Questions You Can Add To Your Web Forms.

About the author

Corey Philip

Corey Philip is a small business owner / investor with a focus on home service businesses.

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