HubSpot said it best– the average landing page may only convert between 5 and 15% of your page visitors. But you may increase it up to 30% if you leverage the right landing page optimization tools.
It's more important than ever before to have a well-optimized landing page. A good landing page not only converts visitors into leads but also leaves them satisfied and interested in learning more. Remember that you can't create the perfect landing page from the get-go. To get there, you will need to refine your strategy based on statistics and user behavior and eliminate what needs to be fixed.
Fortunately, you do not need to wander in the dark as you have several reliable tools to optimize your landing page! Today, I will share with you the tried-and-true tools I use (and vouch for) to increase the number of visitors to my landing pages and the number of clients I acquire.
10 Landing Page Optimization Tools to Improve Your Conversions
Ideally, a landing page's conversion rate should reach at least 10% to be considered successful. Here are some tools to assist you in making the necessary adjustments to your site and make the conversions you desire.
Many digital marketers currently use Google Analytics to track visitors' actions and gauge how they feel about their time spent on a website's homepage.
Some examples of available metrics are new versus returning visitors, channel performance, device-specific behavior, and conversion rates. This information is even available in near-real-time.
Hotjar can be an insightful optimization tool for landing pages when used correctly. It visually represents how visitors engage with your page's components. Or, simply enter the URL of any landing page, and Hotjar will perform an in-depth analysis of its design, colors, hotspots, social sharing features, and copy.
Hotjar can help you determine which parts of your landing page interest your visitors and which parts cause them to click away. The technology records user sessions in real-time and analyzes them so that you can better your content, design, tone, etc. Lastly, A/B testing is also possible.
Suppose you're looking for a landing page optimization solution that also serves as a consumer feedback and research platform that gathers data in real-time. In that case, Qualaroo may just be what you're seeking.
Through Qualaroo, you can discover why people are leaving your website, needing clarification, and not converting. Thanks to its on-site surveys, it reveals valuable information that can be used to enhance the performance of individual web pages or the entire site.
Say goodbye to complex landing page software and development! Landingi is designed to help you create lead magnets, landing pages, pop-up forms, and other marketing assets minus all the hassle.
Using the platform is straightforward with its numerous pre-implemented optimization strategies. By consulting a sales funnel, web admins can increase conversions and learn more about their visitors.
Quickly arrange landing page elements with its simple drag-and-drop interface. Additionally, there are hundreds of premade templates available. You may connect with other analytics platforms like Heap Analytics and Google Analytics to get even more in-depth data. And once you have your landing pages set up (with no coding required), you can focus on increasing conversions and expanding your online business.
Create an A/B test by duplicating parts of a page or experimenting with pop-ups and other features!
Much like Landingi, Unbounce's simple drag-and-drop editor simplifies creating conversion-ready landing pages. It is beneficial in incorporating personalization into my marketing assets and web pages.
Moreover, even beginners and non-techy people can easily use this on-page optimization tool!
If you're looking for a landing page tool that stands out, go no further than Google Optimize. Using Google Optimize, you may learn more about the randomization of users and their actions on each test variant. It is an excellent tool for optimizing landing pages without needing A/B testing if your website traffic is modest!
For all your digital marketing and landing page creation needs, EngageBay is a great tool to leverage. Utilizing the system's drag-and-drop functionality, you can quickly and easily design landing pages with this tool. Even practical examples are readily available in the form of several templates.
EngageBay streamlines creating a landing page, whether you like to do it from scratch or start with a premade template. Additionally, it has an integrated split testing function to compare two versions of your content down to the tiniest details, from meta tags and calls to action to images and headers.
Next, I recommend checking out Instapage. In addition to its use as an optimization tool, it may also be used as a landing page builder for online marketers. It's also user-friendly, with a drag-and-drop editor and 500+ premade landing page designs.
Thanks to its real-time visual editor, it allows for quick previews during the development, modification, and testing phases on mobile devices within the browser. Additionally, it lets you set up landing pages targeted toward people from certain geographic regions. This enables advertisers to tailor landing page content to specific locations.
With a tagline of “Unlimit yourself,” Optimizely is at the forefront of content, commerce, and optimization. Their main goal is to help more people realize their full potential in the digital realm. It has notable features including multivariate testing, server-side testing, A/B testing, AI-powered personalization, and experimentation.
Ultimately, this landing page optimization tool aims to be a one-stop shop for improving the quality of digital user experiences!
It's time to leverage the full power of your data– if you haven't yet!
Fullstory provides an in-depth user experience analysis, which is crucial for increasing website traffic and generating qualified leads. This tool allows users to access analytics on form pages easily, replay previous sessions, and view heatmaps. There are also many connectors to choose from, letting you link your financial data for better report accuracy and usability.
Are you working in improving web form lead quality? Read Improve Lead Quality With These 7 Questions You Can Add To Your Web Forms.