According to John Huffman of Innovative Design Concepts, building a successful business isn’t just about finding the next client to keep the cash flow going. He has his own principles on how to manage a design-and-build operation that keeps clients happy and more likely to stick to his business. We cover these principles, as well as other very powerful touchpoints, in this week’s episode of the Home Pro Success Show.
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Innovative Design Concepts: https://naplesconstruction.net/
Here’s what we discussed:
00:41 An overview of Innovative Design Concepts as a business in the remodeling industry
- Going over the challenges of subcontracting jobs, and overcoming them by focusing on in-house hiring
- The advantages of a big in-house staff, including getting a higher commitment from the team and better reviews from clients
04:32 How follow-ups helped them achieve a repeat customer rate of 30-35%
- Handling follow-ups naturally to create a friendship with the clients
- The key to successful follow-up telephone calls, even 5 years after the project
09:50 The struggles faced as a trades business owner
14:15 The John Huffman crash course to running a successful design and build operation
- Establishing your core values as a company and sticking with them
- The importance of open communication with your clients and staff
- Being professional over being the last bidder
18:33 Maintaining operational excellence with 30-40 people on staff
- The key players in ensuring success when it comes to operations
- Using Buildertrend, and why it’s a thousand times better than a basic spreadsheet
- Keeping the momentum on every project and personally following through so that work completed is always up to standard
21:47 Payment structure and deposits for small and large remodeling jobs by structuring invoices based on inspections
25:37 How to reach Innovative Design Concepts