July 15

#43: Buying a Newspaper for Advertising | Tom Lopatosky

0  comments

Contractor Momentum
Contractor Momentum
#43: Buying a Newspaper for Advertising | Tom Lopatosky
/

Tom Lopatosky of Lopco Contracting is a recurring guest on the podcast. In this episode, we start where we left off, specifically the effects Covid-19 has had in his business. Then we hit it off with a discussion of different offline marketing he’s done since our last conversation – getting a deal for a local tv feature and more importantly, buying a newspaper for advertising.

Moreover, we talk about the numbers he looks for in his business to measure the management and efficiency of his business.

Here’s what we discussed:

01:50 How Tom’s business is doing since Covid-19 hit

  • How his company got a boost when Covid-19 hit
  • Factors that contributed to that boost

06:10 What Lopco Contracting does

  • The scope of work that Lopco Contracting offers
  • List of services

07:30 Initial concerns and opportunities in marketing during a crisis

  • Why having a backlog prevented Tom from having huge problems early on in the crisis
  • Why he didn’t stop his company’s marketing

11:23 A deal he got during the crisis

  • How he got a spot for a local tv feature

13:12 Buying a magazine publication as another form of marketing

  • Why this acquisition has proven important for his company and its relation to direct mail
  • His experience running home service columns on the paper/publication over the years
  • How he came about to acquiring the publication
  • How the publication (magazine) works, what it looks like, and how often it sends out
  • Types of content that he runs in the publication

19:35 Other means of offline marketing

  • Other direct mail opportunities that Tom considers
  • Other offline marketing he does in radio, tv, newsletters, and newspaper

21:19 Online marketing

  • Online marketing strategies that he does

21:55 Community involvement projects

  • Local non-profit they work with
  • When and how community projects are conceptualized

23:42 Biggest learning about business

  • Importance of gross margin
  • Examples of problems that affect your gross margin

30:18 2 best takeaways

  • The best learnings from mistakes in business are expensive
  • Having a good nurturing system

You can download The Scalable Method resources (framework + video) here: https://mdm.contractormomentum.com/get-the-scalable-method?fb2277&fbclid=IwAR3XUd9Fn1z9tX3Q5CAGNvMnvJL8v2dclVgmR_c6nES3EqERDp327xJWo2I


Tags


You may also like

5 Money Myths That Financial Gurus Perpetuate

5 Money Myths That Financial Gurus Perpetuate

How Thomas Petterfy Is Personally Investing With Grim Outlook On US Stock Markets

How Thomas Petterfy Is Personally Investing With Grim Outlook On US Stock Markets
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch

Name*
Email*
Message
0 of 350