This is a quick episode with Mike Nicolai of Triton Air in Orange County, California about the benefits of private labelling equipment. He mainly talks specifically about private labelling in the HVAC industry, but in the end there are tips that apply to other industries as well.
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Here’s what we discussed:
00:13 Percentage of revenue from private labelling sales
- What they sell
- Other features they add
- Growth of private labelling sales over the last year
01:42 Why they shifted to private labelling
- Advantages of private labelling
- Financial benefits
- Pricing and savings
06:14 Labelling in-house and what you need to consider
- What you need to avoid when relabelling and rebranding
- Manufacturer warranties (for HVAC industry)
09:44 Private labels in terms of marketing
- Leading with private label when talking to clients
- Back-up plan for brand-conscious customers
12:30 What to do to up your private label sales
- How Mike plans to increase the percentage of private label sales
- How they’re making their private labelled products more reliable
15:22 Hacks and tips to private label products (in HVAC and other industries)
- Products that you can private label and how to do it
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