Retargeting is one of the most fundamental and underrated modern business practices. Too often, business owners fail to capitalize on interested customers through an effective and creative retargeting campaign.
This article will demonstrate that implementing a company-appropriate retargeting campaign will significantly increase your business’ customer retention, conversion rates, and yearly profits.
The best retargeting practices will always be customer appropriate and specific. By directly targeting interested customers with creative retargeting campaigns, conversion and retention rates will skyrocket. Finding the right balance is critical, as retargeting campaigns can be tricky and invasive.
Creative retargeting campaigns are incredibly impactful, as they allow your business to direct its advertisements towards customers previously demonstrating a clear interest in your products or services. Creative and customer-appropriate retargeting campaigns result, on average, in up to 70% higher conversion rates than traditional advertisements, indicating their importance.
The Best Practices and Ideas for Creative Retargeting Campaigns
Due to the incredible customer conversion and retention rates associated with retargeting campaigns, many businesses employ highly-paid industry professionals. However, most smaller businesses attempt to create and implement their strategies as they cannot afford to hire expensive retargeting professionals. While an enormous amount of readily available retargeting information online can be consumed, it can be overwhelming for inexperienced business owners.
Despite the known challenges of creating an appropriate retargeting campaign, breaking the process down into smaller pieces and maintaining the required level of simplicity will dramatically increase profitable conversion rates.
The best creative retargeting practices and ideas are all based on customer-specific advertisements. By directly targeting customers who have shown prior interest in your company’s products or services, the likelihood of purchase conversions will instantly increase.
Best Time to Create and Implement Creative Retargeting Campaigns
Before creating and implementing a creative retargeting campaign, you should consider whether the marketing approach is appropriate for your business goals.
What to Include in Your Retargeting Creative
The best approach towards a retargeting creative must involve a certain amount of online customer tracking, which can be achieved using browser cookies.
However, if customers feel your retargeting creative is too invasive, the results will likely be substantially diminished. Finding the optimal balance between customer tracing and invasiveness is critical, directly influencing the retargeting’s effectiveness.
Industry experts recommend limiting the number of targeted advertisements to twenty or fewer per month. Targeting customers with more than twenty personalized advertisements per month will decrease their interest and turn them away.
It is known that online customers must see the same advertisement or brand at least ten times per month before they will be comfortable enough to return to your online store and purchase your products.
Finding the balance can be challenging if you lack experience; however, it remains the most crucial factor in successfully retargeting creatives.
1. Always Target Customers with Different or Fresh Items
Targeting repeat customers with different or new items your business is offering will continuously increase conversion and retention rates.
Targeting repeat customers with items they are used to will defeat the purpose of retargeting creatives. Best practice dictates that the campaign should promote similar or different items to returning customers, increasing yearly sales.
Moreover, average conversion rates will significantly increase by formulating your retargeting creative on customers that already know your business. The most successful and best retargeting creatives always focus on customer conversion rates as they enormously influence your business's profitability.
2. Implement a Simple Approach by Using a Single Retargeting Platform
There are many different retargeting platforms available for business owners. However, the number of platforms can make the retargeting process unnecessarily overwhelming and complex.
Before deciding on the retargeting platform best suited to your specific business requirements, you must research. Modern retargeting platforms offer a wide range of benefits and features, which can be intimidating to small business owners. However, by sticking to a single platform, you can quickly learn how to utilize its various features effectively. In addition, by utilizing an exclusive platform, the success of your retargeting creative will likely be enhanced.
Once you have mastered your retargeting platform, you can expand your customer base and yearly profits using different retargeting programs. It is vital to continue developing your creative retargeting approach, as online customers can quickly lose interest if they are frequently exposed to the same advertisement.
3. Maintain Simplicity and Keep Track of Results
Inexperienced retargeting creatives mistakenly utilize too much information in a single advertisement, confusing the potential customer.
It may seem counter-intuitive; however, creating an appealing and simple advertisement with the appropriate information will increase the likelihood of customer conversions, sales, and yearly profits.
Desirable and simple advertisements are enormously appealing to online customers, meaning utilizing the right information throughout your retargeting creative is incredibly important. Online consumers are intimidated by walls of text, which can effortlessly be overcome by utilizing direct, action-oriented, and concise language.
After the entire retargeting creative process has been implemented, you must constantly track the data derived from the campaign. By thoroughly inspecting the performance of each retargeted advertisement, small and simple adjustments can be implemented, further increasing the campaign's effectiveness.
Tracking your retargeting advertisements’ performance may initially be intimidating. However, with perseverance and experience, data mining will allow your retargeting creative and business to perform at the highest level possible.
The benefits of retargeting creatives are indisputable, with successful campaigns increasing customer conversions and retention by more than 70%. While the process can be complicated and overwhelming to inexperienced marketers, keeping the advertisement simple, appealing, and consistent will significantly increase customer conversion rates.