Winning With Google Local and A Nifty New Tool For Benchmarking Your Results

By: Corey Philip | Updated: November 17, 2018

https://youtu.be/W0byLxpUL40 In this video, Corey shares with you: [1:14] – How keyword searches have changed across the years and why it should concern you [2:50] – why business owners should shift focus on local SEO [4:51] – a nifty tool that will help you see how your local SEO ranks [6:59] – and how to get maximum placement on Google Local results organically (2 easy steps!) FULL TRANSCRIPTION: I wanted to take a few minutes to talk about Google Local. Google Local is extremely important for trades businesses as the local results show up prominently

Where To Start: Hammering Down Your Marketing Costs For A Better ROI

By: Corey Philip | Updated: October 20, 2017

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising. I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they all high five and leave these website owners in the dust. The same goes with Yellow Page ads. In the Fort Myers area, a yellow page ad is running upwards of $5000 year, (on the low side) and that was

Yellow Pages Has Died. Here’s How Adwords Can Get You A better ROI

By: Corey Philip | Updated: October 15, 2017

Yellow pages, yellow book classified ads, I can’t believe they are still around. I haven’t used one in at least a decade, nor do I know anyone who has and whenever I see them, I feel bad for all the trees that have been wasted. When I get them, they just end up in the recycle bin, and I think I’m not alone in this. Even our clients, 80% of whom are over 65 years old in Southwest Florida, they all have tablets, iPhones, and computers; and they all use them. News Flash: The Yellow

Why You Shouldn’t Overlook Bing Advertising

By: Corey Philip | Updated: October 11, 2017

You probably haven’t used it ever, and its easy to overlook, but Bing is alive and well. Google may be king but the search market share but Bing, particularly in the US, is growing and can reveal a variety of different opportunities that many small businesses aren’t taking advantage of, particularly when it comes to advertising or using the PPC features. Lets just say this, when I need to cut an advertising source to home service company, to scale inbound inquiries down to a manageable volume, Bing ads are the last ones to be cut.

Google Home Service Ads: What They Are And Why They Need To Be On Your Radar

By: Corey Philip | Updated: September 4, 2017

Generating leads in the home service industry isn’t what it used to be. While word of mouth advertising from happy customers is still one of the strongest factors in attracting clients, digital marketing has changed the entire industry over the last few years. Traditional methods of advertising are slowly dying out, as Pay-Per-Click (PPC) marketing, social media, and content marketing is killing them. To that end, Google is attempting to corner the wild west of business services with its roll out of the new Google Home Service Ads for contractors. With each new release, both