How to Make Print Advertising Worth Your Time and Money

By: Corey Philip | Updated: November 29, 2017

Print ads salespeople. They come into my office or call my phone basically every single day. If you’re a business owner, you know the pitch. They want you to put an ad in the local digest, golf course newsletter, or whatever other little publication that they’re putting out each week. Generally, I’ve found investing in those ads to be a poor investment. However, I do think that there’s a way to make those advertisements worth your time if you can spin it the right way to the salesperson. Let’s take a look at some of the

Billboard Campaign: Touche Or Go Home and Try again?

By: Corey Philip | Updated: November 3, 2017

[av_textblock size=” font_color=” color=” custom_class=” av_uid=’av-svk2y’] I never pay attention to billboards. Besides this one, the only one I can remember is the vasectomy doctor who has them plastered on the high way. This one caught my attention, because well, it is clearly upside down. When I first ran across this billboard by Best Home Services, a company that does, HVAC, plumbing, electrical, and maybe even appliance repair, in Fort Myers, my initial thought was “somebody’s getting fired” as I smirked to myself knowing that I wasn’t alone in dealing with employees that don’t always