Learning objective: After reading this post and watching all the videos (the videos provide more details than the writing) you will have a complete understanding of what you should be doing to capture organic google traffic from searches that will convert into leads.As you’ll see, search engine optimization (SEO), is focused on providing relevant information to user.What Is SEO & How It Has Changed For ContractorsWatch:SEO is the process of getting to the top of the organic rankings for a search in a search engine.Just a few years ago, when I first started my contracting company(

Does the cherished ‘word of mouth’ just happen from doing a good job time and time again?  Most contractors think it does. Be professional, be prompt, make the customers happy, repeat, and the market will talk.  That’s the adage. While it may get you a referral from a customer, when prompted, savvy marketers know there is a strategy behind word of mouth.   Supercharged word of mouth advertising that propels a business to another ‘zero’ on their income statement doesn’t just happen.  Rather, it is the result of strategic tactics to igniting conversations amongst the

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”] [av_textblock size=” font_color=” color=” custom_class=”] In this webinar I cover on-page SEO for contractors — in 2018.  Plumber, roofer, electrician, or any As you’ll see, it’s all about understanding exactly what data Google can gather about on page user experience and gearing the website to meet that. This is a partial preview.  Full length 40 minute video is available by email here (and button below). [/av_textblock] [av_textblock size=” font_color=” color=” custom_class=”] https://youtu.be/B47zVK1odJA [/av_textblock] [av_codeblock wrapper_element=” wrapper_element_attributes=” custom_class=”]