The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of 2), that theory may be costing you customers and business. According to research, having too many choices often overwhelms customers so much that they have trouble making their decision. In fact, they may leave your company and go to another

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