Need A Juicy Evergreen Service? Here’s Where to Get Some Ideas

By: yogesh | Updated: February 16, 2018

An ‘evergreen service’; something that many people want, need, and can afford even in tough times, is a key weapon in the service business arsenal. They can keep you busy in between larger projects. They can provide a ‘(small) loss leader’ that can be offered to acquire new customers. A bathroom remodeler could offer bathtub resurfacing. A window and door contractor could offer window cleaning. You get the point. I also suggest using an evergreen service in marketing campaigns due to the audience. How do you know what exactly is an evergreen service though? How

How Technology is Changing the Home Service Industry

By: Corey Philip | Updated: February 16, 2018

Technology is drastically changing the ways in which we interact with the world. Especially in our work lives. Although some industries are experiencing change more rapidly than others, the home service industry looks drastically different today than it did when I first got started in it as a kid. In those days, apps weren’t nearly as useful or popular as they are today. The communication tools that we now have available are significantly better. Time management software has improved. In short, technology has helped the industry become more productive, more efficient, and easier to navigate.

How Home Service Marketing Has Changed in the Last 5 Years

By: Corey Philip | Updated: February 2, 2018

These days, the internet is changing the world faster than many people ever could have imagined. That includes the home service marketing world. Whereas marketing in the home service industry was once limited to print ads and a billboard if you had the money, there are now countless ways for companies to market their services. And, thanks to the internet and advances in technology, those ways are changing rapidly. When I started marketing in the home service industry five years ago, the landscape looked very little like what it does today. I’ve had to learn

Facebook Ads vs. Google AdWords: What Works Better For Home Service Providers?

By: Corey Philip | Updated: January 13, 2018

One of the most confusing aspects of digital marketing for home service business owners and contractors is deciding where to invest their money: Facebook Ads, or Google AdWords? There’s no right or wrong answer here: ultimately, at the end of the day, home service providers should be able to decide which nest they’d like to put more of their marketing eggs into, so to speak. Facebook Ads vs. Google AdWords: Features and Functions Facebook Ads and Google AdWords each have their own unique strengths and differences. However, there are 4 important elements that truly

Your Guide to Lean Marketing

By: Corey Philip | Updated: December 23, 2017

As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been able to grow so much over this time. However, it wasn’t always easy. I made my share of mistakes along the way, and not every marketing campaign that I’ve ever run has been successful. That’s what makes this article valuable.

How to Make Print Advertising Worth Your Time and Money

By: Corey Philip | Updated: November 29, 2017

Print ads salespeople. They come into my office or call my phone basically every single day. If you’re a business owner, you know the pitch. They want you to put an ad in the local digest, golf course newsletter, or whatever other little publication that they’re putting out each week. Generally, I’ve found investing in those ads to be a poor investment. However, I do think that there’s a way to make those advertisements worth your time if you can spin it the right way to the salesperson. Let’s take a look at some of the

The Paradox of Choice: Too Many Choices Might be Hurting Your Business

By: Corey Philip | Updated: November 20, 2017

The more choices your customers have, the better. Right? According to traditional marketing thought, that may have been the case. However, that train of thought no longer applies to the modern market. Although it may make sense to you to offer your customers as many choices as possible (say, 50 different cabinet options instead of 2), that theory may be costing you customers and business. According to research, having too many choices often overwhelms customers so much that they have trouble making their decision. In fact, they may leave your company and go to another

Where To Start: Hammering Down Your Marketing Costs For A Better ROI

By: Corey Philip | Updated: October 20, 2017

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising. I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they all high five and leave these website owners in the dust. The same goes with Yellow Page ads. In the Fort Myers area, a yellow page ad is running upwards of $5000 year, (on the low side) and that was

Why The New SEO Is No SEO

By: Corey Philip | Updated: October 7, 2017

Although this title might sound a little bit confusing, believe me, read on and you will completely understand what I mean by “The New SEO Is No SEO”. Gone are the days of searching for the perfect keywords for your site. Stop worrying about the proper tags, coding, keywords and meta titles and descriptions. Search engine optimization can get lot easier, especially if you don’t pull your hair out worrying about SEO. Let me explain how this concept works. Search Engine Optimization can take up a lot of your time. There are industry terms and

Google Home Service Ads: What They Are And Why They Need To Be On Your Radar

By: Corey Philip | Updated: September 4, 2017

Generating leads in the home service industry isn’t what it used to be. While word of mouth advertising from happy customers is still one of the strongest factors in attracting clients, digital marketing has changed the entire industry over the last few years. Traditional methods of advertising are slowly dying out, as Pay-Per-Click (PPC) marketing, social media, and content marketing is killing them. To that end, Google is attempting to corner the wild west of business services with its roll out of the new Google Home Service Ads for contractors. With each new release, both