An ‘evergreen service’; something that many people want, need, and can afford even in tough times, is a key weapon in the service business arsenal. They can keep you busy in between larger projects. They can provide a ‘(small) loss leader’ that can be offered to acquire new customers. A bathroom remodeler could offer bathtub resurfacing. A window and door contractor could offer window cleaning. You get the point. I also suggest using an evergreen service in marketing campaigns due to the audience. How do you know what exactly is an evergreen service though? How
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