Did you know that email is the most effective digital marketing channel for ROI? According to the Direct Marketing Association, email marketing produces an astounding ROI of $36 for every $1 spent! With such high potential returns, it's no wonder that email marketing is a top priority for business owners. But with several different email marketing software out there, it can be tough to decide which one is right for your business. In this article, we'll go over some of the key factors you should consider when choosing email marketing software, so you can make
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