As a financial advisor, you're always looking for ways to grow your business and increase your assets under management. While there are many marketing channels you can use to reach your target clients, email marketing is one of the most effective. Why? Because it allows you to send targeted, personalized messages directly to your clients and prospects. With email marketing, you can: Be a “trusted advisor” for clients and potential clients Build connections with other professionals Reach a large audience at a low cost Stay top-of-mind with your clients and nurture them through the different

An effective email marketing campaign unlocks the infinite potential to grow your service business. Not only does email marketing have the power to skyrocket your business’s revenue, but it’s also arguably one of the most cost-effective, practical ways to market the value your business provides to the world. And yet, many underestimate the power of email marketing, assuming it’s too difficult to learn and not worth your time and effort. However, if you had the chance to earn $36 for just $1 spent, would you make the investment? In my own home service businesses, we

Email marketing is a powerful tool that every tax business should use. A properly set up email marketing campaign can have an average ROI of 3600%. That’s an unheard of $36 earned for just $1 spent. Therefore, you're undoubtedly missing out on easy money if you’re not using email marketing strategies to build your business. Email marketing is one of the most affordable marketing strategies you can have as a tax professional. Well-crafted, engaging emails will also show off your industry experience, authority, and personality which helps build your credibility and form lasting relationships with

Comparing social media marketing to email marketing is like comparing cats to dogs. They both have their pros and cons, and some people have clear preferences for one over the other. However, if you had to compare the two, how do the metrics stack up? (hint: this is a trick question). Keep reading and we’ll answer this question as well as offer 5 strategies you can implement today to drive sales on your e-commerce email marketing campaigns. Email Marketing vs. Social Media Marketing According to Mailchimp’s analysis of billions of emails sent, the average open