No doubt, the concept of opt-in email has been serving as an effective way of marketing for decades now (yea its been that long). Although opt-in email best practices have evolved a lot over time, the basics still remain the same. On average, achieving an email opt-in open rate of 1.95% suggests that your marketing campaign is doing great. Open rate is an indicator that shows whether your email strategy is successful or not. It’s a percentage of the total emails opened by the target audience. Below are a few examples of successful open rates:

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