Your Guide to Lean Marketing

By: Corey Philip | Updated: December 23, 2017

As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been able to grow so much over this time. However, it wasn’t always easy. I made my share of mistakes along the way, and not every marketing campaign that I’ve ever run has been successful. That’s what makes this article valuable.

Why I Hate Email Marketing [And What Works Better]

By: Corey Philip | Updated: November 11, 2017

You’re crazy! Email marketing is the single best way to triple your sales in two days! Blah blah blah. You know the story. If you read through Google about email marketing, you’ll likely find that just about everyone sings its praises about how it’s one of the single best ways to market your product or service. However, it isn’t for my home service business. I know that this opinion likely isn’t the most popular, but I’ve given it multiple shots, had mild success, but never became a big fan of email marketing. Here’s why. It’s

Naturally Qualifying ‘Free Estimate’ Requests On The First Call

By: Corey Philip | Updated: October 7, 2017

Finding leads and making sales isn’t easy. Not only do you have to generate the leads, but you then have to find customers who actually want to use your service. Tell me if the following scenario sounds familiar to you. Your phone rings, and on the other end of that phone call is someone who wants you to come out to their property to give them a free estimate on a job. You talk with them, hang up the phone, and your phone rings again. What does that next person want? Too often that next