As a small business, you want to make the most of every dollar that you spend on marketing. I get that. I’ve run a small business in the home services industry for over five years now, and learning how to effectively spend our marketing dollars has been one of the biggest reasons why we’ve been able to grow so much over this time. However, it wasn’t always easy. I made my share of mistakes along the way, and not every marketing campaign that I’ve ever run has been successful. That’s what makes this article valuable.
By: Corey Philip | Updated: December 23, 2017