One of the most confusing aspects of digital marketing for home service business owners and contractors is deciding where to invest their money: Facebook Ads, or Google AdWords? There’s no right or wrong answer here: ultimately, at the end of the day, home service providers should be able to decide which nest they’d like to put more of their marketing eggs into, so to speak. Facebook Ads vs. Google AdWords: Features and Functions   Facebook Ads and Google AdWords each have their own unique strengths and differences. However, there are 4 important elements that truly

Read More

Doing business is a constant hustle. You have to build your business, market your services, find leads, convert them to customers, and then you have to do it all over again. In the past, those leads that turned into customers would walk into your shop, buy your product or service, leave, and then you might never see them again unless they came back into your shop. Today? Everything can be tracked, everything can be measured, and you can stay in touch with just about anyone that you meet if you approach it in the right

Read More

Running a business and keeping it profitable is tough. As a business owner, you have to make more decisions on a daily basis than the average person. Between hiring people, finding clients, and setting a budget, it all falls on your shoulders. Of those decisions, some of the most important that you make will be on marketing. No matter how much revenue you generate each year, the U.S. Small Business Administration recommends that you spend around 7%-8% of your gross revenue on advertising if you’re doing less than $5 million in business each year.  That’s not a

Read More

You’re crazy! Email marketing is the single best way to triple your sales in two days! Blah blah blah. You know the story. If you read through Google about email marketing, you’ll likely find that just about everyone sings its praises about how it’s one of the single best ways to market your product or service. However, it isn’t for my home service business. I know that this opinion likely isn’t the most popular, but I’ve given it multiple shots, had mild success, but never became a big fan of email marketing. Here’s why. It’s

Read More

Facebook is one of the most powerful marketing platforms in the world. One of the reasons why is that no other advertising platform enables users to target an audience specifically based on demographics, purchasing patterns, and certain behaviors. Traditional advertising methods of the past such as billboards, community mailers, yellow pages, radio, and television never had the same capabilities. Using Facebook’s marketing features allows you to advertise with such precision that you can target an audience based on a time of day and location, making sure that your ads actually get noticed. Mailing to people’s

Read More

One thing that really shocks me is how many contractors and home service businesses just waste money on advertising.  I’ll see people running those DexKnows websites in AdWords all the time – multiple ones for the same company. It’s like the DexKnows sales people sold the same company the exact same marketing package and they all high five and leave these website owners in the dust. The same goes with Yellow Page ads. In the Fort Myers area, a yellow page ad is running upwards of $5000 year, (on the low side) and that was

Read More

Community Mailers? Why Facebook Advertising Is A Much Better Choice If you’re advertising your construction company in community mailers and flyers that go out to the homeowners associations, I feel sorry for you.  There’s a much better and more effective way to market and save your advertising dollars. The solution is Facebook marketing! It’s taking what community mailers are from before, but it’s doing it right. It’s also a lot cheaper, more targeted and much more effective. Why Do People Still Use Mailers? Construction companies might be stuck on mailers because they know that the

Read More

I’ve been a fan of Facebook marketing for a long time, but had only dabbled in it until recently — as it was simply a low priority relative to other things I had going on in my company.   Recently I stopped dabbling and took a dive into it.  On top of the re-marketing campaigns I have been using with mild success for the last year, I built out conversion campaigns, and lead generation campaigns aimed at turning cold traffic (users who had never seeked out my services) into customers.  I’ve had to learn a lot

Read More