Sometimes you just can’t get any work done as neighbors come by to ask for a card or quote. That was my experience as a tech, and what my techs still relay to me to today.  Yes it is awesome to pick up additional sales simply from your presence in a community, but it does come at the expense of productivity on your project. Assuming neighbors take the step to initiate contact on a job site; your employee’s (or yourself) may not be mentally prepared to engage with a prospect and leave them with a

If you’re paying for advertising, knowing your cost per lead is a MUST.  It is key that you have an understanding of the return you are getting for each marketing dollar spent if you want to hammer down your marketing costs! Fortunately it isn’t terribly complex to get lead tracking set up.  CallRail or What Converts are 2 programs that can be used to track form submissions and unique callers from your website.  For non website lead tracking you can easily generate a unique phone number to be used with the advertising campaign.  If you’re

Here’s the deal; we all fill out online profiles for a whole slew of directory style websites such as Yelp, Angieslist, Facebook, Nextdoor, Homeadvisor. This gets us exposure to their users, although often minimally if not paying, and it also helps us in the search engines by giving us a local citation and possibly ranking for a few keywords. But have you ever read what your profile says? Chances are, like most service provider profiles, it is just a few sentences of generic, valueless filler text. It goes something like this one from a plumbing

I wanted to take a few minutes to jot down all of the online ‘funnel methods’  I use in my own marketing efforts for my contracting business.  At this point, this post is not complete, but putting it out here in public will bring me ‘reminders’ to finish it.  First a quick clarification on what a marketing funnel is…    What Is A Marketing Funnel? The word funnel has become an extreme buzzword.  Everyone wants a funnel.  Funnels are amazing.  But to most local business owners, a funnel is this mystical thing that some guru