August 2022 was ‘all-around’ a big month for my lead generation business. More specifically though, it was a really big month for one of my Facebook Ads campaigns…. it spent $109,000. That’s the largest ever one month spend in a single campaign… for a single offer. Here’s the proof. (Yes I have covered up the name of my conversion event.) Now I am going to share with you some of my lessons learned along the way! You Need A Defined & Valuable Conversion Event This may seem like marketing 101 but many of the business
If you've ran Google ads, you know that fake clicks can be a costly problem. Sometimes it is as simple a competitor up the road clicking your ad to be a thorn in your ass. Other times it can be a highly automated operation systematically kicking your ass. According to Clickcease, click fraud was 14.08% of clicks from paid search campaigns and amounted to $42 Billion in 2021. As a marketer that drives conversions from paid advertisement sources, minimizing click fraud is in my best interest. My Click
In the past year Google Ads rolled out their new performance max campaign type to advertiser accounts. As a big user and spender on Google ads for lead generation I decided to dip my toes into, and over the last 14 days I spent over $43,000 with the new campaign type. There’s the proof! This campaign was running for about 10 days before this screenshot, at which point I applied a target CPA. Read on and I’ll share my best practices from experience. Here’s a quick plug, if you have trouble getting quality leads from
If you’ve used Google Ads in the last few months you may have noticed the little setting you can toggle to use ‘optimized targeting’. Should you hit the button and turn it on? In this post I’m going show you the performance breakdown of our campaign using this setting! I also cover this topic in video on my YouTube Channel. What is Optimized Targeting? The optimized targeting basically allows Google to disregard your audience targeting setting and find people that are likely to achieve your set conversion event. This opens your advertising up to far
Is SEO Dead? Ah search engine optimization… the process of getting free traffic from Google (come on, no really cares about Bing) that can be turned into revenue. Since Google was launched in 1998 business owners have been trying to get to the top of search results. Being ‘at the top’ is incredible lucrative and can add millions in revenue for business… without spending a dime on advertising. But in recent years Google’s algorithm has changed, and so has the behavior of internet users. This leaves many wondering; is SEO dead? I do cover this
A lightyear ago in the world of technology, 2016 to be precise, Google rolled out Smart Bidding to ads platform. Smart Bidding enabled an advertising to set a conversion event within the ads platform and let Google get to work finding users that would achieve the conversion event. In the 6 years since then, Smart Bidding has became more powerful. Initially Max Conversions and Target CPA were two separate bid strategies. Today however, they are semi-combined, where as you set a campaign up for max conversions and then have the option to set a Target
Simple wins when it comes to landing pages. In this video I discuss and share my minimal landing pages. Here's the key points for those that can't watch. Context: I am specifically talking about lead capture landing pages, not pages that are intended to capture credit card and make a sale. Effectiveness. In split testing I have found these minimal landing pages to be more effective than longer form landing pages with more content / details. My theory is that the advertisement itself initiates the demand (for your offer), and once the user is on
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