A Sales Professional Approach To Your Leads For Growth Minded Contractors

By: Corey Philip | Updated: June 12, 2019

“I know exactly what I want. My budget is whatever you charge. I just need a little push with a sales pitch” That’s what we call a good lead. The reality though is that’s just a very small percentage of leads — it doesn’t matter what your lead source is (referrals included). Back in March I made my sales team start classifying each lead as ‘good’ or ‘bad’ on in-take. No specifications. That month, 800 came in, less then 5% were tagged as good (service calls or upsells from service were not tagged). Yes, even

How To Handle Crappy Leads

By: Corey Philip | Updated: May 1, 2019

“I know exactly what I want. My budget is whatever you charge. I just need a little push with a sales pitch” That’s what we call a good lead. The reality though, is that’s just a very small percentage of leads — it doesn’t matter what your lead source is (referrals included). Take a look at this lead that came into my company by text message. What would you do if you got a lead like this? Customer: I just want prices. I don’t want a conversation. Text me. That’s the best thing. How many

The Lead Machine Contractor Website Cheat Sheet

By: Corey Philip | Updated: October 3, 2018

Do not hire a developer or designer until you get this cheat sheet and video lesson! Learn what simple key elements a home service website needs to become a lead machine without wasting time and money. —> Download Here Contractor Website Cheat Sheet With Explainer Video. The Growth Engine For My Contracting Business The website for my patio / exterior contracting company generates dozens of leads every day. The phones ring off the hook during business hours. After business hours they come in via the contact form. Literally, every new customer that we get comes through our website. It

Setting The Record Straight On Free vs Charged Estimates

By: Corey Philip | Updated: September 14, 2018

To Charge or Not To Charge… That is the question. Running around doing ‘free estimates’ is time consuming; and time is money. Not only are there the direct costs of gas, vehicle depreciation, and time, but then there is the opportunity cost of your time which could be spent on an activity that produces a better ROI. I have published on this blog, in multiple posts, that you should charge for quotes, and qualify customers by phone, usually throwing out a ball park price and getting a verbal ‘ok’ before proceeding. I even wrote a

Big Names Commoditizing Home Services — What Now?

By: Corey Philip | Updated: August 21, 2018

https://youtu.be/eY_m5mSsjZA IN THIS VIDEO, WE WILL TALK ABOUT: How these giant companies are commoditizing home services Its impact on trades businesses and The possible threats associated with it FULL TRANSCRIPT: Today, we’re going to be talking about big names commoditizing home service space. Now, unless you’ve just been living in a coma for the last five years, you’ve no doubt experienced and seen this stuff happen first hand. We have big names, outside companies, sometimes companies that are just, nearly for the sole purpose of getting into the home service space, backed by extreme

Contractor Marketing: Don’t Let Yourself Be “The Guy” (audiocast)

By: Corey Philip | Updated: August 17, 2018

https://www.youtube.com/watch?v=yVekFsVtfnY IN THIS VIDEO, COREY PHILIP TALKS ABOUT: How being referred to as “The Guy” denotes a glitch in your marketing strategy and what you can do about it. Related: Epic Post of Powerful Contractor Marketing Ideas FULL TRANSCRIPT: Have you ever got into the customer’s door — You show up there, whether it’s a scheduled service or an estimate, and the customer goes, “The screen guy is here!” Or, “the air guy is here!”, or the “concrete guy is here”, “The roofing guy is here.” You don’t want to be “The Guy”. If

5 Realizations That Will Change The Way You Market and Sell

By: Corey Philip | Updated: August 10, 2018

https://youtu.be/w0sjC3RYnYk Links mentioned: The Valve Stem Sales Strategy – http://contractormomentum.com/infographic-the-valve-stem-sales-strategy-close-more-sales-using-story-trust-without-sales-tactics/ Plumbing Website Teardown: Not An Award-Winning Design But Likely Profitable – http://contractormomentum.com/plumbing-website-teardown-not-an-award-winning-design-but-likely-profitable/ How To Sell To Four Different Types of Buyers – http://contractormomentum.com/how-to-sell-home-services-to-4-different-types-of-buyers/ IN THIS VIDEO, YOU WILL LEARN: Why it’s crucial to understand your buyers’ challenges and identify what type of buyer you’re dealing with About a structured sales approach that isn’t pushy How to maximize your time by automating your follow-ups Why your website should be least of your worries FULL TRANSCRIPTION: In this show, I covered fives pieces of clarity that will

When to Adjust Pricing for a Specific Home Improvement Project

By: Corey Philip | Updated: August 7, 2018

Whether you’re a brand new company or have been around for a while, you know that pricing your projects correctly can be one of the trickier parts of running a business. Finding the right balance of being competitive, reasonable, and making a profit will probably take some trial and error. Even once you have set up your prices for specific home improvement projects, there may be times when you need to consider adjusting those figures. Let’s delve into the details of when and why you may have to do so: New in business As a

Call-Only Ads For Contractors: A 14 Day Experiment

By: Corey Philip | Updated: July 20, 2018

Show up in mobile search results. Give searchers the ability to call you, directly, with 1 simple click. No stop on your website. Search. Find. Click to call. The official term is ‘Call-Only Ads’. It is important to note that, Adwords call extensions are click to call, but with those ads the user can click through to your website. With a Call-Only ad, the users only choice is to call you. The concept seems great… particularly for service businesses that fix solve immediate pains. HVA Contractor: Air out in the house — immediate pain. Call

From Zero to Hero: Six Words That Can Radically Improve Your Closing Rate

By: Corey Philip | Updated: July 13, 2018

https://youtu.be/B85204SHdN8 IN THIS VIDEO, LEARN HOW YOU CAN IMPROVE YOUR SALES NUMBERS BY: Incorporating a simple six-word phrase into your sales process He also shares with you his secret on how he fully equips his team to become effective sales agents — including the inexperienced and total newbies to the industry. FULL TRANSCRIPTION: From Zero to Hero: Six Words That Can Radically Improve Your Closing Rate. Now, if I heard that I’d probably think there’s something gimmicky coming. Some cliche pushy sales tactics. Maybe a Jedi mind trick of sorts but if you’ve listened to