The Lead Machine Contractor Website Cheat Sheet

By: Corey Philip | Updated: October 3, 2018

Do not hire a developer or designer until you get this cheat sheet and video lesson! Learn what simple key elements a home service website needs to become a lead machine without wasting time and money. —> Download Here Contractor Website Cheat Sheet With Explainer Video. The Growth Engine For My Contracting Business The website for my patio / exterior contracting company generates dozens of leads every day. The phones ring off the hook during business hours. After business hours they come in via the contact form. Literally, every new customer that we get comes through our website. It

Plumbing Website Teardown: Not An Award Winning Design But Likely Profitable — 06-24-2018

By: Corey Philip | Updated: June 24, 2018

https://youtu.be/WomVD3p00FY IN THIS VIDEO, COREY PHILIP TEARS DOWN A SEEMINGLY “UGLY” PLUMBING WEBSITE. Update: New Contractor Website Cheat Sheet Available Here. This cheat sheet I put together will show you what key elements you need to turn your website into a lead generation engine. FULL TRANSCRIPTION: Let’s tear down a plumbing website. Hey, there. It’s Corey. For those you guys who don’t know me, I own a patio and screen enclosure company down in South Florida. I also write the Homeprosuccess.com blog and teach a course on Facebook advertising particularly for trades businesses and contractors.

HVAC Website Teardowns — 06.20.2018

By: Corey Philip | Updated: June 20, 2018

https://youtu.be/NpvXzEEmqgY In this video I tear down 3 random HVAC wesbites and explain what they are doing well, and what they could / should do better! As I go through this video, you’ll likely find aways to improve your own websites! [Update]: Since publishing I have put together a contractor website cheat sheet which shows which key elements I’ve found most effective to capturing leads for trades business website! Get it here. Key Take Aways: [01:30] AVOID Stock imagery on your website! Use authentic images the reflect the day to operations and the people within

Contractors: How To Check Results of An SEO Before You Hire

By: Corey Philip | Updated: May 30, 2018

[av_textblock size=” font_color=” color=”] https://youtu.be/Xn0ik7NDMJs [/av_textblock] [av_textblock size=” font_color=” color=” custom_class=”] Get The On Page SEO Webinar (free) Check out this video for a quick run through on how you can verify the results that an SEO has gotten for past clients. That said, I still maintain that the New SEO is No SEO. There’s no rocket science or magic sauce behind SEO. Besides for a few technical on page SEO aspects, all you really need to do is consistently publish new content on your website. For help with On Page SEO, I suggest checking

Why Simpler is Better When it Comes to Your Website

By: Corey Philip | Updated: March 2, 2018

KISS. Keep it simple, stupid. It’s such a well-known phrase, yet many small business owners and web designers fail to follow this simple piece of advice. Perhaps designers think something fancy and complex is needed to justify their price. Perhaps business owners want something that doesn’t ‘look’ like a template (just a heads up no one cares if it is built on a template) in an effort to have a website that out shines their competitors. In a study by Google, researchers found that a user will judge whether or not your website is beautiful

Can Answering Less Phone Calls Help You Sell More?

By: Corey Philip | Updated: January 23, 2018

With hurricane Irma heading for a direct impact in the service area of my screen enclosure company in Southwest Florida, I knew demand was about increase. Phones were going to blow up, and there was no way a handful of sales staff could handle a mere fraction of all the inquiries. With an easy way to request estimates through our website, I took our phone numbers off the website. That would cut down on some of the calls but not all of them, as our phone number was searchable on the web, and in many

Website First Impressions And Your Home Service Business

By: Corey Philip | Updated: October 22, 2017

You don’t get a second chance at making a first impression, and with the way of the internet your website is often making the first impression while you’re working, or at least it should be. And it is important that the first impression is a damn good one. It doesn’t matter if you’re selling home services, auto repair services, or b2b printers. Not only does it increase the chances of an inquiry and sale, but a study has found that a positive first impression leads to higher satisfaction. Ever visited a poorly made website (aka

Why The New SEO Is No SEO

By: Corey Philip | Updated: October 7, 2017

Although this title might sound a little bit confusing, believe me, read on and you will completely understand what I mean by “The New SEO Is No SEO”. Gone are the days of searching for the perfect keywords for your site. Stop worrying about the proper tags, coding, keywords and meta titles and descriptions. Search engine optimization can get lot easier, especially if you don’t pull your hair out worrying about SEO. Let me explain how this concept works. Search Engine Optimization can take up a lot of your time. There are industry terms and

Does Your Website Breathe? 5 Reasons Why It Needs To!

By: Corey Philip | Updated: September 24, 2017

Animals breathe. Humans breathe. It’s the essence of life. Without oxygen, life wouldn’t exist on this planet. What about your website? Does it breathe? What I mean by this is whether or not your website shows signs of life. When I scroll through the websites of home service companies such as painters, electricians, and landscapers, I often find that their websites aren’t breathing. The site hasn’t been updated in years. There is no blog. The pictures are boring and old. The copy falls flat. Those are what I call dead sites. With over two billion

Simple & Effective Lead Scoring With One Simple Question

By: Corey Philip | Updated: April 26, 2017

Consistently creating new content to educate your customers, and establish yourself as a resource is something every small business owner should do. It brings tons of targeted traffic to your site at a low cost, and differentiates you from your competitors. Pair that with some simple optimization of your website to capture leads and you’ve got a recipe for lots of inbound inquiries. Many of your inbound inquiries will be awesome and present a realistic opportunity to earn a customer, but as I’ve explained here, it also picks up a wide swath of inbound inquiries