Email design plays a significant role in whether or not subscribers will engage with your content. Following these email design best practices is essential to increase click-through rates (and change your business). Here are 7 email design best practices to improve click-through rates: Niching down your content selection Developing trust with visual and content consistency Design your email like a landing page Include content that has standalone (non-sales) value Include an eye-catching header Leverage contrast to direct attention Include the call to action a few times Email marketing has plenty of negative connotations because of
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