Email design plays a significant role in whether or not subscribers will engage with your content. Following these email design best practices is essential to increase click-through rates (and change your business). Here are 7 email design best practices to improve click-through rates: Niching down your content selection Developing trust with visual and content consistency Design your email like a landing page Include content that has standalone (non-sales) value Include an eye-catching header Leverage contrast to direct attention Include the call to action a few times Email marketing has plenty of negative connotations because of

According to Mailbird’s analysis of 91 million email inquiries, the average person gets about 96 emails a day, and reads only 63.4 of them. This means 35% of emails are left unread. On top of that, add in multiple work email accounts, and it’s no wonder that your average customer is feeling email fatigued. However, email isn’t dead. In fact, 99% of people check their emails daily, some as much as 20 times a day. What’s most likely happening is the average consumer is more weary and much savvier now to tuning out bland, corporate,

Consider the last time that you did a password reset for your work email or social media account. You clicked "Send Reset Link" and immediately went to check your email. Was it there? If the answer is yes, then you likely didn’t really have any negative or positive feelings, but if the answer is no, you were instantly frustrated. “What’s taking it so long?” “Why am I not getting my reset link?” “I don’t have time for this.” All of these thoughts went through your head before you went back and clicked “Resend Link.” Your

I'm sure you have heard, "First impression is the last impression". Many people don't realize that this saying also holds true for email marketing. Just like you wouldn't show up to a job interview in ripped jeans and a t-shirt, your new subscribers shouldn't be met with a generic "Hi, thanks for subscribing!" message. Instead, you should take the time to create a well-crafted email welcome series that will make a lasting impression on your new subscribers. A welcome email series can be an effective way to engage with your potential and current customers. Because

While limiting email marketing mistakes is important, identifying and implementing email marketing best practices will all but ensure success, particularly when it comes to lead nurturing campaigns. The adage that “email is dead” is one that many subscribe to, however, it couldn’t be farther from the truth. Not only is email still an often frequented communication platform for the leisurely but is a leading distribution platform for businesses and brands alike.  As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers wouldn’t deploy its functionality. In fact, email

If you've ever been on the receiving end of a marketing email campaign, you know how annoying it can be to receive a barrage of messages from a company trying to sell you something. But what if those emails were actually helpful and relevant to your interests? That's the idea behind email drip campaigns. Rather than sending out a mass email blast to everyone on their mailing list, companies using drip campaigns send out a series of targeted emails over a period of time. They can be used to nurture leads, build relationships, and close

Are you reaching out to the right prospects? Are you effective in building relationships? Do you know that most sales teams suffer from low engagement rates because of the way they reach out to their prospects? That is where B2B Email Marketing comes into play. A simple yet powerful strategy designed to nurture prospect leads and turn them into customers.  An effective email marketing campaign can give you high-quality leads and more opportunities for sales conversations.  Many digital marketers agree that email is still the most effective channel for B2B marketing. It generates three times