It’s always best to go where the money is.
I figured I’d apply that logic to my Facebook Ads. Rather then targeting the entire country, which my adspend budget is far too small to exploit, I look to Google Trends to find the most active markets and target those areas with Facebook ads.
Does it generate better results as the audience would have a higher density of in-market searcher?
I put my $$$ to the test.
If you want more insights, and tests from me, I suggest joining my new Facebook Group: No Bullshit Marketing.