Behavior-based marketing emails are one of the best ways to convert prospects into sales. However, knowing how to create winning strategies is crucial. So, if you want to drive sales using behavior-based emails, I have a few proven methods for you to try. The best strategy for behavior-based emails is knowing when to send which email. It is based on how a client has interacted with your brand. I recommend using good software that tracks a customer's activities. It is best to have a call to action with a link to your site or a

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American businesses lose more than 40 billion dollars to inventory shrinkage. In other words, that issue could bankrupt your business if you don’t keep it under control. So, what are the best practices in inventory management to minimize shrinkage? To minimize shrinkage, employers should adopt vetting and security measures to reduce employee theft and human error. Scheduled and surprise audits help deal with this issue the same way educating employees and splitting inventory responsibilities does. Inventory issues happen for a lot of reasons, so attacking this problem from multiple angles is vital for your business.

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Email marketing is a wonderful way to connect with your customers, keep them engaged with your brand, and ensure they remain loyal to your business. It can be challenging to create content to send in an email campaign. Getting readers to open the emails you send is another battle. But the task of having them click through is an altogether different beast. Join us as we uncover 8 of our best ways to improve email click-through rates (CTRs).Email click-through rates (CTRs) are notoriously low worldwide. Improving them includes optimizing emails for all devices, providing relevant

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The only thing better than a new customer is a returning one. In fact, keeping customers coming back could make or break your local business. Since you likely work hard at building and maintaining your email contact list, it makes sense that you want to keep it as productive as possible. Join us as we uncover our best five email marketing strategies local businesses can use to keep customers coming back.Local businesses have the advantage of the community. The main focus should be on personalization and relationships to keep customers coming back. Segment your email

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