In the dynamic world of digital marketing and search engine optimization (SEO), there’s a quiet hero working diligently behind the scenes. It often goes unnoticed, overshadowed by the buzz of content creation and link-building strategies. This unsung hero is known as technical SEO, and its importance cannot be overstated with an estimate 117% ROI. Technical SEO is important because it lays the groundwork for your website’s success. Imagine your website as a treasure trove of information in a vast digital landscape. While your content represents the valuable artifacts within, technical SEO serves as the map,
In the ever-evolving landscape of digital marketing, one question that often arises is "How can I get more organic SEO traffic from Google?" The most direct way is blogging, to cover topics that internet users are actively searching form. A study by hubspot show that business blogging leads to 55% more website visitors. And in my own businesses, while I don't quantify the direct impact, I've seen enough traffic growth from blogging to make it a top marketing priority. The bottom line is... When done properly blogging primarily helps your SEO by creating more content
2 and a half years ago, back in February of 2021, a case study (more like white paper) was published on the topic of semantic SEO. Until then the concept hadn’t really been covered. The author did a great job explaining the details of his theory on the concept which resulted in massive traffic growth for 2 websites which he publicly shared the names of. The SEO guru was community was a abuzz (and still is) about the concept of SEO. Matt Diggity, a well known SEO ‘expert’ praised the research and reffered to the
If you build it, they will come. Except to a website. ‘Award winning’ websites are built every day, often times by an enthusatic entrepreneur, who often learns this exception the hard and disappointing way. If that’s you, whether you’re an entrepreneur or blogger, let’s get into practical reasons why your site isn’t getting traffic! This all comes from my 15 years of experience in the ‘online business’ world, and also using digital marketing to propel to growth of my offline home service businesses. For the purpose of this article we’re going to assume that you
Flash back to the year 2011 when I recall hearing an ‘SEO guy’ pitch a small business owner. He made an analogy comparing SEO to investing in renting a home when you can buy it. Rather then paying Google money to be at the top and get clicks, you could invest in SEO and not pay ‘rent’. That’s sounds peachy. But the reality is, SEO is more like building a home that may never actually get completed, and can be taken away from you at any time, without notice. At least when you pay rent
If you’re a website owner or operator, you’ve likely heard about Googlebot, the digital spider that crawls the internet to index websites. Understanding how frequently Googlebot visits your website is a crucial piece of knowledge for anyone looking to enhance their online presence. In this article, I’ll share my insight into mysteries of Googlebot’s crawling behavior with a look at my own websites and provide insights into optimizing your site’s crawl frequency.Key Takeaways On Googling Crawling Of Websites;Surprisingly The Googlebot will crawl even small or new sites at least once a day (data).It is important
Drop servicing is the new business buzzword and is something all entrepreneurs should consider. With drop servicing, you can sell your service without actual service input, so you can focus on marketing and other business activities while the outsourced service provider handles most of the nitty gritty. Drop servicing is profitable, easily accessible, offers expansion opportunities, allows for diverse services, has lower overhead costs, and has low initial investment. The downside of this business model is a lack of consistent quality, communication difficulties, competition, and legal complexities. Drop servicing is a new and exciting way
Embedded insurance offerings are on the rise, and e-commerce brands like yours can take advantage of integrating them into your online business to offer your customers something that they need while helping you make more money. In a modern world where there is lots of uncertainty, customers are more likely to purchase insurance products, so how can you use this to your advantage? E-commerce brands can use embedded insurance in various ways to generate revenue. These include marking up insurance premiums, offering extended warranties, insurance for events, subscription services, upselling and counseling, and offering premium
I have been very successful and made a lot of profit with publishing content on websites et al blogging. BUT here’s the catch, I’ve never had any major success with operating a content website. So wherein lies the difference? Blogging For A Business. All of my success with blogging has came from blogging for a business. In other words, I have a business with a product and content publishing on a blog is a marketing channel. I’ve done well with this for an ecommerce business from 2008 – 2011 and with home service businesses since
Creating a direct-to-consumer brand is not for the faint-hearted, yet it can be one of the most profitable and rewarding journeys any business owner can embark on. Formulating and creating an effective direct-to-consumer luxury brand is challenging as it involves third-party wholesalers and retailers' assistance to sell your products directly to end consumers.There are many approaches you could take to create a direct-to-consumer brand; however, the most effective way is to first define your specific niche and target market. Formulating a business plan after performing a thorough market analysis is vital before marketing, and online
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