For consumers, chargebacks are often a last-ditch effort to recover money when a merchant fails to deliver a product, delivers a shoddy product, or entirely misrepresents a product. However, as many e-commerce merchants know all too well, there are a number of situations in which dishonest customers or customers who express buyer’s remorse will abuse a chargeback protection to bypass you, keep the product, and even hang onto the reversed charges.Chargebacks due to fraud or abuse can cost your company thousands of dollars in lost merchandise per claim, administrative fees, lost revenues, and countless hours

Do you want to succeed in remote sales?There are more than 5.7 million professional salespeople in the United States (of which 52.8% work in field sales), according to data from the U.S. Census. That's more than 3 million people who overnight started to transition as remote sellers full-time!Undoubtedly, remote sales prove to be a dominant sales channel today. However, sales reps who aren't familiar with the format may struggle to sell online effectively. Don't worry; you're not alone.Contrary to in-person selling, which largely depends on building a relationship, physical engagement, and reading body language (and

If you’re one of the 1.5 million active Amazon sellers today, you may have been taking part in fulfilling FBA at one point. This provides convenient service, shipping speed, and a competitive advantage versus other sellers. Suppose you also sell on different channels aside from Amazon; you may have been using the Multi-Channel Fulfillment (MCF) service. Before you jump into any of these services, let’s discuss how Amazon MCF compares to FBA. Amazon FBA is when you receive a sales order from Amazon Marketplace and have the product delivered using the platform’s service. Meanwhile, Amazon

In the digital age where misinformation and fake news abound, social proof is more important than ever. Having verifiable testimonies about your business from a number of sources shows clients that you’re a brand they can trust.Below, we explain what social proof actually is, why it’s important, and nine killer ways that you can use it to your advantage. Let’s start with a definition.What is Social Proof?Social proof causes people to act in certain ways based upon the behavior or actions of others. At the heart of social proof is the understanding that such behavior

Today, more than ever, brands are less likely to leave an impression with traditional marketing strategies. From email sales pitches to social media posts, more consumers believe it’s becoming more redundant by the day. Not all hope is lost, however. One trending marketing strategy you need to keep an eye out for is sensory marketing, which promises to deliver meaningful connections in the form of the five senses (sound, visual images, smell, taste, and touch). Raja Rajamannar, Chief Marketing Officer of Mastercard, says in a Forbes interview: “Our five senses constantly supply information to our brain.