Creating a direct-to-consumer brand is not for the faint-hearted, yet it can be one of the most profitable and rewarding journeys any business owner can embark on. Formulating and creating an effective direct-to-consumer luxury brand is challenging as it involves third-party wholesalers and retailers' assistance to sell your products directly to end consumers.There are many approaches you could take to create a direct-to-consumer brand; however, the most effective way is to first define your specific niche and target market. Formulating a business plan after performing a thorough market analysis is vital before marketing, and online

Read More

If you want to start your own business, income uncertainty is one of the most significant stresses you might face. But that doesn't mean you have to stick to a traditional job to have a predictable paycheck! Recurring revenue businesses create a steady income that is as stable as an average salary while being as scalable as a regular business. Great recurring revenue businesses either provide a service that is required at a set frequency or ship products that consumers need every month. Software and digital platforms can also be primary offerings of a recurring

Read More

If you are interested in making money online, dropshipping and affiliate marketing are the two ways you can make money without engaging in active remote work. Both of these are scalable to an extent and have minimal starting risk. But which one makes more money?Affiliate marketers can make more money in the long run because affiliate marketing is infinitely scalable. In contrast, dropshippers can make money more quickly because they can access the inherent traffic of other platforms.Here are the main differences between dropshipping and affiliate marketing:DROPSHIPPINGStock risk: AbsentUpfront investment: AdvertisingGreatest Advantage: Can start earning

Read More

For consumers, chargebacks are often a last-ditch effort to recover money when a merchant fails to deliver a product, delivers a shoddy product, or entirely misrepresents a product. However, as many e-commerce merchants know all too well, there are a number of situations in which dishonest customers or customers who express buyer’s remorse will abuse a chargeback protection to bypass you, keep the product, and even hang onto the reversed charges.Chargebacks due to fraud or abuse can cost your company thousands of dollars in lost merchandise per claim, administrative fees, lost revenues, and countless hours

Read More

Email is the golden child of e-commerce marketing for many reasons.For one, it allows you to have direct access to your customers. This is unlike doing business on platforms such as Amazon or Instagram, where you have limited access to customer data. If an algorithm changes or the platform bans you, that could spell the end for your business.That’s why many e-commerce brands are increasingly diversifying their Amazon businesses and relying more on Shopify and email marketing. However, email marketing on Shopify isn’t just about protecting your business, it’s also about maximizing revenues.How Effective is

Read More

If you’re a realtor looking to turn more leads into sellers or buyers, then you’re in the right place! Email marketing is one of the most effective ways to nurture your list. However, you need to make sure you’re sending the right kind of emails at the right time in a buyer’s journey. In this blog post, we’ll tell you 12 highly effective email marketing strategies (with examples) to help you move forward with confidence. Email Marketing Strategies for Real Estate Agents Let’s get started. 1. Create an Interactive Introduction In this first and most

Read More

Do you want to succeed in remote sales?There are more than 5.7 million professional salespeople in the United States (of which 52.8% work in field sales), according to data from the U.S. Census. That's more than 3 million people who overnight started to transition as remote sellers full-time!Undoubtedly, remote sales prove to be a dominant sales channel today. However, sales reps who aren't familiar with the format may struggle to sell online effectively. Don't worry; you're not alone.Contrary to in-person selling, which largely depends on building a relationship, physical engagement, and reading body language (and

Read More

If you’re one of the 1.5 million active Amazon sellers today, you may have been taking part in fulfilling FBA at one point. This provides convenient service, shipping speed, and a competitive advantage versus other sellers. Suppose you also sell on different channels aside from Amazon; you may have been using the Multi-Channel Fulfillment (MCF) service. Before you jump into any of these services, let’s discuss how Amazon MCF compares to FBA. Amazon FBA is when you receive a sales order from Amazon Marketplace and have the product delivered using the platform’s service. Meanwhile, Amazon

Read More

In the digital age where misinformation and fake news abound, social proof is more important than ever. Having verifiable testimonies about your business from a number of sources shows clients that you’re a brand they can trust.Below, we explain what social proof actually is, why it’s important, and nine killer ways that you can use it to your advantage. Let’s start with a definition.What is Social Proof?Social proof causes people to act in certain ways based upon the behavior or actions of others. At the heart of social proof is the understanding that such behavior

Read More

Today, more than ever, brands are less likely to leave an impression with traditional marketing strategies. From email sales pitches to social media posts, more consumers believe it’s becoming more redundant by the day. Not all hope is lost, however. One trending marketing strategy you need to keep an eye out for is sensory marketing, which promises to deliver meaningful connections in the form of the five senses (sound, visual images, smell, taste, and touch). Raja Rajamannar, Chief Marketing Officer of Mastercard, says in a Forbes interview: “Our five senses constantly supply information to our brain.

Read More