Over the last 3 years we’ve seen the giants move into the home service space. YELP has made a concerted effort to get more contractors into their lead generation system. Google launched Home Service Ads, and further continues to stuff their organic rankings further down the page. Amazon launched a home service market place that doesn’t charge by the lead, but rather takes a percentage of the total revenue. Then there’s the venture capital operations. Homeadvisor acquired Angielist. Porch.com is a ‘thing’. And now Facebook adds Home Services to their marketplace section. In a Newsroom

Read More